It's so simple it's ridiculous
Welcome back! If you want results quick, check out my "63 Must-Have Sales Tips for Personal Trainers"
The world really isn’t that complicated. It’s just not. We make it that way in our own minds. Somewhere, somehow we picked up certain belief systems about the world. Many of them serve us well. Many of them don’t.
Something I learned from Randy Gage is what I consider one of the keys to life. If a belief doesn’t serve YOU then change it so it does.
Do you have problems with the virtue of selfishness? Get a copy of Ayn Rand’s Atlas Shrugged.
I got an email today from a guy who doesn’t have a car because he doesn’t need a car. But what about WANTING a car?
Do you understand prosperity consciousness? Or are you too mired in the lack programming that infects this planet like a parasite.
Yes, my friend, it is so simple it is ridiculous.
Here’s what you do:
Decide what you want.
Know that it is ok to have what you WANT and not just what you need.
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Imagine yourself having it.
Feel the emotions associated with having it.
Set your intention by speaking and writing it.
Take action towards it by doing the best you can with what you’ve got.
That’s it. Think you can handle it? Believe me, not many can get their arms around the part about it being ok to have whatever you want.
Me? I woke up around 8:30 today. Checked my email real quick and then went to my pool and meditated for awhile. While doing so I came up with a crystal clear plan for my day. I came up with a ton of great ideas. Then I went for a swim and got back to work.
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Life is good if you allow yourself to enjoy it. Do you have any idea how many people on this planet will not allow themselves to be happy? Billions is my guess.
Why?
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Their beliefs do not serve them.
Do your beliefs serve you?
Words to live by
January 29, 2005 by jim · Leave a Comment
*NOTE: You’ll soon see why I couldn’t email you this. Pretty much all of these words will catch the eye of SPAM filters. But that doesn’t mean you shouldn’t be using them.*
If you are a fitness professional and you don’t watch weight-loss info-mercials on a regular basis you are absolutely insane. While the vast majority of them are selling bullsh*t they are absolutely brilliant pieces of marketing that you should be learning from.
I could go on and on about all the fitness pros I know who do nothing but bitch and moan about them. That doesn’t impress me. It’s easy to complain. It takes an intelligent person to watch and learn. It takes a shrewd entrepreneur to “borrow” from the successful marketers out there so they can sell their own products and services.
So here’s your homework for 2006. Start watching info-mercials. They are usually on Saturday mornings or late at night. Learn all you can from them. Take notes. Write down all the words they use. Keep a close eye on the hot-buttons they push. Believe me, those folks know what they are doing.
Here are many of the words that I have noticed. If you work with weight-loss clients you should be using them in your marketing. If you work with a different population, like athletes or seniors or whoever, you should create a similar list.
Again, you might not like these words and phrases, but they work.
blast fat, fat-blasting, fat-blaster
melt fat
burn
lose inches
shed
cellulite
disappear
ugly fat
hard to lose
trouble spots
trim
tone
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accelerate
reduce
cravings
fat-fighting
miraculous
waistline
fight temptation
appetite
boost metabolism
sculpt
unwanted fat
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I’m sure you’ve seen them before. Find a way to use them in your marketing of the fitness truth and you’ll make a fortune. They work. Period.
Yours in prosperity,
Jim Labadie
PS- If you’re not trainingng groups and making over a $100 per hour you need to start your own “Fat-Blasting Boot Camp specifically formulated to help people work on their trouble spots!” See where I’m going with all this?
Learn more at: http://www.howtoprofitwithbootcamps.com
PPS- The Ultimate Boot Camp Start-Up Kit sales are off the charts. I’m going to have to raise the price soon to keep the market from becoming saturated.
Discover how one of our many successful customers deposited $3000 in her bank account from her very first camp!
http://www.howtoprofitwithbootcamps.com/success.htm
PR, PR, PR…
January 28, 2005 by jim · Leave a Comment
Back again with some great publicity opportunities for you. 1- I did a 1/2 interview with Brian Grasso to learn how he has taken his Anti-Steroid platform to dizzying heights. We discussed his message and how he was able to easily take part in a seminar packed with over 400 hundred people and tons of media attention. You’ll learn a TON. Check it out at:
http://www.youthandsteroids.org
2- Ever heard of OverTime magazine? Well, if you haven’t you should know that it is read by thousands and thousands of pro athletes! Landing yourself a media hit in it would be a serious score. Find out more about it at:
If you work with athetes be sure to get a copy of the mag and their writer’s guidelines.
3- McDonald’s is making news by providing nutritional content on their wrappers come 2006.
What are your thoughts on the matter? Don’t tell me. Tell the media! Go here for the scoop:
http://tampatrib.com/businessnews/MGBDO7RY8FE.html
4- Stay tuned for my next Fitness Goldmine Report where I’ll be explaining some of the things
I’ll be doing to promote the upcoming seminar I’ll be doing with Alwyn Cosgrove and Ryan
Lee - The Fitness Outlaws! - to the media in the Phoenix area. That’s our first stop on our tour.
5- If you haven’t already picked up a copy of the Velvet Rope yet do so as soon as you can. When you combine the marketing and positioning techniques in the DVD with the publicity info you’re now armed with…well, you’ll be about unstoppable!
http://www.velvetropefitnessmarketing.com
Happy promoting!
Jim Labadie
http://www.velvetropefitnessmarketing.com
PS- If you want 3 hours of hard hitting, no-nonsense business building info get it today at:
http://www.velvetropefitnessmarketing.com born on the fourth of july divx online
How to easily create a 45 minute presentation
January 22, 2005 by jim · Leave a Comment
See, it pays to visit this blog o’ mine!
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I’m a big procrastinator. I love waiting to the last minute to get stuff done because I’m at my best when I’m under pressure. So, as per usual, I waited unitl now to get my presentation ready for my speaking engagement at Ryan Lee’s Boot Camp. But since I know the topics like the back of my hand - publicity and sales - it was pretty easy. Plus, I think I came up with a pretty easy way to create presentations in the future.
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I can’t tell you if it will work for you. It might work for you and it might not.
But I can tell you that the talk came out great!
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Here’s what I did:
-Set aside an hour last week to brainstorm a rough outline
-Didn’t look at it again until yesterday
- Recorded myself giving the speech using the rough outline. I just did it completely off the top
of my head. And I made sure I finished somewhere around 45 minutes. Which, of course, is the time I’m allowed to speak for.
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- Played back the recording and started to fine-tune the outline changing things as necessary and adding what I came up with during the recording.
- Today I created the final draft by turning everything into bullet points.
- Forwarded everything on to Michelle, my Operations Manager, so she could create the Power Point slides from there.
- Done. Total time was probably 5 hours worth of work. Not too bad for a presentation of this importance.
Announcements:
If you’re at the Boot Camp come say hi!
Ryan and I will be releasing our awesome new Velvet Rope Marketing for Fitness Pros DVD this weekend at the Camp only. It will be announced to the rest of the fitness world real soon. It’s 90 minutes of the coolest marketing you’ve ever seen. PLUS, it comes with a FREE bonus 90 minute DVD - The Fitness Entrepreneur Roundtable.
I’ll be raising the price of my Ultimate Publicity Kit for Fitness Pros to $297 when I get back. Save yourself $50 and get it now. www.howtogetmorepublicity.com
Check back next week and I’ll fill you in on the action from the Boot Camp. There’s going to be a true cast of characters there so…
How to velvet rope your fitness business
January 21, 2005 by jim · Leave a Comment
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The most important part of the client/trainer relationship is, in fact, the relationship. Just because it is a business relationship does not mean the two-way street that exists in any relationship is eliminated.
While that may seem obvious to some it is grossly misunderstood in the world of personal trainers. For far too long fitness professionals have felt the need to coddle their clients for fear of being of losing one of their sources of income. Many trainers aren’t seeing the long-term ramifications to their business that come with non-compliant clients failing to see results because of their own failure to hold up their end of the relationship. That’s all about to change. Well, at least for the fitness professionals who are worth the rates they charge.
Let’s start at the beginning. The relationship begins as prospect/trainer. Meaning, someone is not a client until they pay you money or exchange value with you in some other way. Until that happens someone is merely a potential client or prospect. It is at this time the ground rules for the relationship are established. And yes, YOU make the rules. You are the expert. You are the one who can deliver the results the prospect seeks. They have come to you for help. When the rules of the client/trainer relationship are established at ground zero there will be no confusion as to what each of your roles is in your mutual success.
Yes, mutual success. Again, this is a relationship where you are exchanging value for value. Do not be fooled by the absurd and outdated notion that the customer is always right. There’s a technical term I use for that idea – it’s a bunch of crap. And just because someone pays money for something doesn’t mean they are in control of the relationship.
Let’s look at what value you each receive to shed some light on the matter. The client receives your guidance, motivation and expertise which in turn provide them the health and fitness benefits they wish to receive. They will likely achieve certain short-term goals.
For example, they may reduce their body fat % by 5 points with your assistance. Now take a moment and think about the long-term value their body receives by them hiring you. Can you put a dollar figure on long-term health and well-being? Can you put a dollar value on living a dynamic, pain-free existence? They are receiving value beyond measure.
What are you receiving? Well, you had better make it perfectly clear when you begin the relationship what they are truly receiving. And you had better make it clear you expect a return in value far greater than the few bucks they are doling out to hire you. That’s just the start of this relationship. Your prospect needs to fully understand the impact they have on everyone they come in contact with and how that reflects either positively or negatively on your business. They need to be made aware they are truly walking, talking billboards. And as a living marketing piece, and by far and away the most valuable marketing method in your arsenal, you simply cannot have non-compliant clients because the ramifications to your long-term revenues will be disastrous.
It’s ok to turn away business. It’s ok to tell a prospect no if you don’t think they would make a great client. It’s called putting a Velvet Rope around your business. Not everyone can get in. And not letting everyone in means you are only taking on clients who truly understand the value for value exchange that occurs in the client/trainer relationship.
Will you have fewer clients? Potentially. But wouldn’t you rather charge more money and work with fewer people? Additionally, wouldn’t you rather only work with the types of clients you want to work with? It’s easy when you put a Velvet Rope around your fitness business!
If you’re really serious about being the best then get your hands on the new, and ridicuously affordable, DVD that is separating the big players in this business from everyone else.
www.VelvetRopeFitnessMarketing.com
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Yours in prosperity,
Jim Labadie
www.VelvetRopeFitnessMarketing.com
Fitness Professionals to Discover How to Engage Media to Combat Obesity Epidemic
NEWS RELEASE
FOR IMMEDIATE RELEASE
CONTACT: JIM LABADIE
813-949-0112
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Tampa, FL - September 22, 2005 - Fitness trainers have come a long way since the days of “muscle heads.” In fact, they are leading the fight agains obesity in America.Former personal trainer Jim Labadie will be speaking at the Ryan Lee Customer Appreciation BootCamp in Stamford, CT on Sunday, September 25, 2005 to teach fitness professionals how to work with the media to spread the truth about fitness and weight loss.
“With all the confusion surrounding diets and exercise programs it’s best for people to turn to the true experts. And those are the highly educated, motivated and dedicated fitness professionals which are becoming more and more prevalent,” Labadie was quoted as saying. “I’m making it my personal mission to teach them how to work with the media to spread the good word of fitness even faster.”
Attendees of Labadie’s session will learn the best ways to approach the media, how to piggyback off current events, case studies of other fitness professionals who have landed major publicity, how to write press releases that work and more.
Jim Labadie is a sales and publicity expert and specializes in teaching fitness professionals how to run more profitable businesses. He can be reached 813-949-0112 or via email at Jim@JimLabadie.com To learn more about Jim and his company visit: www.TrainandGrowRich.com
For more information on the Ryan Lee BootCamp please visit: www.RyanLeeBootCamp.com
21 Must-Know Fitness Business Resources
January 17, 2005 by jim · Leave a Comment
Consider this an early holiday gift from me to you. These are the resources your
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competitors don’t want you to know about. Download your FREE copy of my latest special report at:
http://www.fitnessbusinessresource.com
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Yours in prosperity,
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PS- If you want to know the down and dirty secrets of the heavy hitters in this industry look no further.
http://www.fitnessbusinessresource.com/
How to bash your competition the right way
January 17, 2005 by jim · Leave a Comment
What happens when a prospect who has been on your newsletter list for a year suddenly emails you that while they have enjoyed your information and would love to work with you they have decided to go to the training studio closer to their home?
Add to that the fact that not only have you spent all that time nurturing this prospect you know for a fact the trainers at this studio aren’t any good. How do you respond without looking
like a sore loser?
Well, as you know you will look very petty if you come right out and tell this person the other
place stinks. That’s not how you handle it. Not only does it make you look bad you’ve also made
your prospect feel like an idiot about their decision. Not good. This very scenario happened
to one of my coaching clients.
Here’s how we worked it out:
****
Hey Mrs. Prospect,
Thanks for your honesty. And I certainly understand your concern about gas and convenience.
However, I must be honest with you: Any trainer can deliver results given that they have a good program. With that said, there have been 3 people switch from there to me simply because they had friends we were working with who were getting the results, while they were not.
Without knowing what you’re looking to accomplish, I can give you a few general guidelines so
you can make an informed decision. Because as we both know gas will be a kick in the bucket if you spend a few thousand dollars and not get what you paid for. Some things you may want to
ask the guys over there:
- What can I expect as far as nutrition help?
- Will you be available in case I need help with food choices and want to call you?
- What kind of results should I expect and when?
- What type of accountability program do you have? (besides just scheduling appointments)
Because, Mrs. Prospect I believe that our accountability program has a major role in our
clients’ success .
- What happens if I’m not happy with the program? Do they offer a full guarantee?
- Do they have any case studies or testimonials that are similar to what you’re looking to acheive? (these should be written and signed and/or have before and after pictures)
- What are the credentials? XYZ certification is great, but what proof other than a certificate do
they have that they can offer quality guidance? Have they been published locally, nationally, or internationally that adds to their credibility?
- What happens if I have an injury? Mrs. Prospect, these are a few basic questions that I would ask, but then again, I’m not exactly sure what youre looking for.
Warmest Regards,
Todd
****
That is EXACTLY how you do it. By educating your prospect what to look for you very subtly
allow them to discover for themselves the difference in the service you provide and what your competition provides. Simple, right? Here’s the key:
KNOW YOUR COMPETITION! When you play a competitive sport don’t you always have
an idea of what your opponent brings to the table? Think business is any different? I could write a novel explaining how powerful this technique is, but just from reading it I’m sure you get the idea. By the way, Todd creates AMAZING promotional offers that always rake in thousands of bucks in just days for his studio. I’m begging him to reveal them for your benefit. I’ll keep you posted.
Yours in prosperity,
Jim Labadie
PS- Got a Velvet Rope up around your Fitness Biz yet? If not your competition is set to kick your…
http://www.velvetropefitnessmarketing.com
How cool is this?!
Finally! I've got my blog up.
January 16, 2005 by jim · Leave a Comment
Hey everyone,
Well, it’s only been about 6 months since I’ve been trying to find the time to get a blog going. Ugghh! There’s just too much fun stuff to do.
Anyway, I’ll be adding a ton of content to this blog on a regular basis so check back often. I try not to bug you with too many emails - though some of you may disgree 
So, anytime I have a great idea on marketing, sales, publicity, fitness info products…whatever, you’ll find it here first.
Yours in prosperity,
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