Jimmy John’s Sub Shop

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Jimmy John’s sub shop is, I believe, a national franchise. Kind of like a more upscale Subway. It just has a better feel to it.

Ryan and I were eating lunch there the other day and we were talking about what a great job they do of marketing WITHIN their 4 walls. We counted with one quick glance around 6 signs that promoted their catering business. In fact, pretty much anywhere you look they mention their catering.

Smart.

They are fully aware they are going to make a heck of a lot more for serving groups than just individuals.

They also know to take advantage of the marketing opporunities present within their physical location. Marketing isn’t just external.

Three lessons for you:

1- Do you train groups?

2- If you own a studio what type of marketing do you have INSIDE your 4 walls?

3- When you go out to eat, or shopping or driving around….when you’re out and about, do you take notice of al lthe good and bad marketing going on around you?

Don’t you deserve this?

The other day I wrote an email that I have a dream that fitness professionals all over the world will use the Velvet Rope.

It got a very positive response.

Except from one person who hasn’t been paying close attention.

She emailed me blasting me saying the Velvet Rope was made famous by the guys who owned Studio 54 in the 80’s. And those guys were none too nice and eventually went to jail.

Can’t argue that.

But that’s not the point of the Velvet Rope in the fitness industry. Yes, it is meant to make you much more exclusive and make people want what they can’t have.

And it does work. And it does do just that.

But the goal is to have the very best fitness professionals working with the very best clients. And by very best clients I mean the ones who WANT it the most.

The ones who are willing to work.

The ones who are willing to do what you tell them to do.

The ones who are dedicated becoming a walking, talking billboard for you.

The ones who are a joy to work with.

The ones who are willing to trust your judgment.

The ones who refer you other clients who are exactly the same as they are.

Don’t you deserve that?

Don’t fitness professionals everywhere deserve that?

And don’t you think the rest of the population will start to ‘get it?’ Meaning, if they want to work with the best they’d better get their butts in line. If they want real results from a real professional they had better come prepared to work and make serious changes.

Isn’t it time to we put our foot down?

I think one of the dumbest things I’ve ever heard is, ‘The customers is always right.’

That’s stupid.

When it comes to personal training, if the client was always right they’d never do anything. Well, except trying to tell you how to do your job.

The Velvet Rope puts YOU in charge. And that’s the way it should be. YOU are the expert. YOU are the boss. And if you really, really think about it, the Velvet Rope adds instant credibility to the entire profession.

That also means that if you use this approach you MUST be great at what you do. If you aren’t, it will never work. You must be able to deliver on your promises.

But if you can’t, you shouldn’t be working as a fitness professional anyway, right?

I’m putting my foot down as well. I love this industry. I have great respect for the people who read this newsletter. To me, it gives you instant credibility. It means you are ahead of the game and you want IT.

And IT means attracting into your life the best of everything.

That’s why I’m raising my prices on a lot of products and the price of my coaching. I only want to work with the best-of-the-best or those who are willing to do the work to become so.

So check out this site to discover the price hikes that are coming this Friday, December 1st at 11am EST. It’s kinda like Black Friday in reverse.

If there’s a product you’ve been thinking of getting, or you’re interested in hiring me for a coaching session, the time is now to save yourself some money.

www.trainandgrowrich.com/velvet.htm

Who loves ya?

I do. More than you know.

Yours in prosperity,

Jim Labadie

www.trainandgrowrich.com/velvet.htm

PS- I am VERY proud of this testimonial. To me, it speaks volumes about the business Michelle and I have had the good fortune to build.

“Just a little history here…6 months ago my husband was a personal trainer at a health club. We had talked on and off about having our own business. Someday. We came across Jim Labadie’s website, and the first product we ordered was Velvet Rope Marketing. That was enough to inspire us to get more active about starting our own business.

Next we ordered the Ultimate Sales Kit. There was a bit of a mess up with the order, and we had the pleasure of meeting Michelle, Jim Labadie’s assistant. He made a good choice when he added her to his team. The customer service she gave was exceptional, she always was quick to respond to emails, and she corrected all the problems we had.

Then Jim Labadie called us at home. He didn’t have to. Michelle had already fixed the problems we had, and taken care of the situation. But I guess he was putting into practice what he preaches in his products. Overdelivery. A quick phone call on his part made a huge impression on this end.

We have run into so many places that give such crappy customer service. It is always such a nice surprise to run into a someone who really takes care of his customers. That is how Jim Labadie is.

It was in May (so about 6 months ago) when we first found Jim Labadie’s website. In July, we moved to a new city to start our own fitness bootcamp business. In September, my husband began with 2 bootcamps. In October, we added 2 more bootcamps. In late November, we are adding a fifth camp. Next week, we are bringing on an intern, with the hopes of adding a new location in February.

And if it weren’t for Jim Labadie and his very inspiring and effective products, I know that we would not be where we are today.

I just wanted to publicly let everyone know that Jim Labadie really does overdeliver. We have experienced that first hand. And as for his products, well, everybody already knows that they are the best there is out there. Thanks, Jim.”

Christi Faagau

Mead, WA

www.trainandgrowrich.com/velvet.htm

Checking email at Starbucks

Last week, while I was in NJ for Thanksgiving, I went to Starbucks a couple times to check my email.

I suggest you do the same some time.

No, I don’t drink coffee. Don’t like the stuff.

It was simply the closest place with wireless internet access.

Anyway, why do I suggest you do the same?

You should grab yourself a Green Tea and sit back in amazement.

Look at the materials they use for everything.

The logo.

The signage.

The uniforms.

The packaging.

The culture.

The service.

The smell of the coffee.

The cups.

The napkins.

Anything and everything.

Oh, and watch the customers pour in.

You really get an appreciation for what they built and how they built it.

I have a dream

I have a dream.

I dream of lousy personal trainers no longer being a part of our industry. I dream of them instead following their true passion, whatever else that may be, and living their own dream.

I dream of fitness professionals worldwide incorportating the Velvet Rope and demanding not only the best of themselves, but their clients as well.

I dream of a world where all doctors are proud to refer their patients to a fitness professional.

I dream of a world where women no longer say, “But I don’t want to lift weights because I’ll get to bulky.”

I dream of a world where people no longer starve themselves in an effort to get thin.

I dream of a world where I no longer hear, “The trainers at my gym do nothing but talk to the pretty girls.”

I dream of a world where I don’t hear from trainers at health clubs they are required to give three FREE sessions to new members.

I dream of a world where I read about the obesity rates DECREASING at an alarming rate.

I dream of a world where all fitness professionals understand their business education is the best investment they can make.

I dream of 2007 being the year I begin to make these dreams come true.

Who loves ya?

I do.

Jim Labadie
http://www.TrainandGrowRich.com

PS- The Fitness Profession is growing up. It’s time to get REAL serious. My prices are going up on many of my products because I want those who are willing to do what it takes as my customers.

For example, Fitness Info Mistakes is going to $297. The Ultimate Boot Camp Start-Up Kit wil be $127.

Might as well get them now before they go up.

Under $50 bucks:

http://www.celebrityfitnessimage.com
http://www.fitnessbusinessmindset.com
http://www.velvetropesalesandpr.com
http://www.amazingfitnesspresentations.com

Over $50 bucks:

http://www.fitnessinfomistakes.com
http://www.howtogetmoreclients.com
http://www.howtogetmorepublicity.com
http://www.howtogeneratereferrals.com
http://www.howtoprofitwithbootcamps.com

Three things that impressed me recently

1- The more I keep an eye on Dr. Joe Vitale the more I’m impressed. Not only was he brilliant at mentioning his books during his recent appearance on Larry King Live, he also had the enire interview transcribed and on his site a day later!

Talk about recycling your publicity!

Read it here:

http://www.mrfire.com/article-archives/new-articles/larry-king-spreads-the-secret-again.html

2- If you don’t know Nick Berry yet, you will. He’s going to be heavily involved, along with his business partner Pat Rigsby, in the new company Ryan Lee and I are launching in January.

Check out his comments on Walmart at his blog. Intriguing to say the least.

http://nickberryonline.blogspot.com/2006/11/wal-mart-articles.html

3- A couple of months ago Alwyn Cosgrove introduced me to Geoff Thompson. His most recent article is extremely powerful. A must-read if you’ve ever had painful experiences in your life. So, yeah, that means everyone.

http://www.geoffthompson.com/detailArticles.asp?id=58

How did you become so…

How did you become so

****

Everybody talks to themselves.

I know I do.

I know you do.

Words are VERY powerful. That’s why it’s important to always be mindful of your self-talk.

And after reading an email from Joe Vitale about “afformations” I changed the way I affirm things.

Yes, you read that right. AffOrmations.

As an example, one of my favorite affirmations in the past has been, “money is attracted to me like a magnet!”

Now I say it as, “Why is money attraced to me like a magnet?”

Or

“How did I become a multi-millionaire so fast?”

The difference?

If you pose it as a question, instead of a statement, your sub-concious mind MUST search for the answer.

Simple, but powerful.

I’m confident you can come up with some pretty good ones for yourself and your clients.

And even better question?

How did Samantha Taylor of Tampa, FL beat her monthly personal training sales record at her studio by $15,000? She uses the Ultimate Sales Kit for Fitness Professionals.

That’s how.

Who loves ya?

Yours in prosperity,

Jim Labadie
http://www.howtogetmoreclients.com

PS- As of December 1st the coaching bonuses that come with the Ultimate Sales Kit will no longer be a part of that kit. And my coaching fee is going up from $250 per session to $600.

http://www.howtogetmoreclients.com

PPS- When you order the Platinum Edition Ultimate Sales Kit TODAY you make out like complete bandit. All my best sales information AND an hour of my time. But again, that all changes Decemeber 1st.

http://www.howtogetmoreclients.com

Do you save your best stuff?

Ok. So I couldn’t stay away. I’m in a Starbucks right now in Wayne, NJ checking email. And since I had an idea, I figured I’d write you.

The other day I did a coaching session and told my client about a website he should be reading to make his marketing messgage more clear for his prospects.

His response?

Huh, you’ve never written about that in your newsletter before.

My response?

I save the best stuff for the people who pay me. It’s only fair right?

Interesting. I guess I’m not doing a good enough job of making it crystal clear that the people who put their trust in my by paying me get even more than those who just read the free stuff.

I’ll do better.

So what about you? Are you saving your best for your paying clients? Do they realize it? Do your prospects?

Happy Thanksgiving!

Jim

PS- I’m taking the coaching session bonuses out of both the Ultimate Publicity Kit and the Ultimate Sales Kit. AND I’m raising my per session rate from $250 to $600.

When? Just about December 1st.

So if you want a bargain get one - or BOTH - of those products now.

www.howtogetmorepublicity.com
www.howtogetmoreclients.com

Happy Thanksgiving everyone!

Just wanted to let you know I leave for Jersey early tomorrow morning. I’ll do my best to post, but…

1) It’s supposed to be a vacation

2) I’ll be staying with my folks and they have a terrific 10 year old computer with dial-up service. Yeah, I know. Good times trying to work on that thing.

Anyway, if I don’t write you before then, have a terrific Thanksgiving!

I am truly blessed and truly grateful. Thanks so much for taking the time to even read this message.

Who loves ya?

I do.

Jim

How to make money in the fitness industry

How to make money in the fitness industry

My buddy Jason Ferrugia of Renegade Conditioning Secrets interviewed me for EliteFTS.com

Obviously, it’s all about how to make money as a fitness pro.

Check it out by clicking here.

Enjoy!

Jim

Business is a journey, too

Business is a journey, too

I’m a HUGE fan of “scripting.” I tell just about all of my coaching clients to do it. In fact, the only ones I don’t tell are the ones who do it already!

What is it?

Essenitally you pick a date in the future and create what amounts to a journal entry of EXACTLY what you want your life to look like on that day. The more specific the better. Oh, and you write it as if it was the END of that day. So as if you have already lived it.

Include as many details as you can:

- What did you have for breakfast?
- What kind of sheets did you sleep on?
- How many hours did you - or did you not - work?
- What kind of car are you driving?
- Who are the people you interacted with?
- What were you wearing?
- How much money do you have in the bank?
- Where do you live?

You get the idea.

And I’ll tell ya, my cients email me afterwards and tell me their life looks EXACTLY like they scripted it out to be! Works like magic.

Obviously, I think it’s important to EXPECT the future you want to manifest. But at the same time, business is no different from fitness, or life for that matter.

Business is a journey, too. Enjoy the ride. When you know what you want all the details will take care of themselves.

Believe me, there are certain things I am working on that I cannot wait to launch. Part of me can’t wait for this time next year. But then I calm myself down and remember the journey.

And man, am I enjoying the ride.

Who loves ya?

I do.

Jim Labadie

Resources to help you dominate your competition!

Under $50 bucks:

http://www.celebrityfitnessimage.com
http://www.fitnessbusinessmindset.com
http://www.velvetropesalesandpr.com
http://www.amazingfitnesspresentations.com

Over $50 bucks:

http://www.fitnessinfomistakes.com
http://www.howtogetmoreclients.com
http://www.howtogetmorepublicity.com
http://www.howtogeneratereferrals.com
http://www.howtoprofitwithbootcamps.com

Next Page »