The (Publicity) Secret

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I’ve been telling people about it since it first came out last year.

I’ve seen it quite a few times.

Chances are, by now, you’ve seen it too.

Seen what?

The movie “The Secret”, that’s what.

And unless you’ve been living under a stack of free weights you’ve seen all the national press The Secret has been gathering lately.

Larry King

Ellen

Oprah

And from what I understand it was on The Today show this morning. It’s going to be in US Weekly and in Newsweek as well.

Know what that means?

There is no better time to piggyback on The Secret than right now.

It’s hot. RED-HOT!!!

So now is the time to tell the media how you apply The Secret (the law of attraction) to your fitness business!

Who loves ya?

Seriously. Do you have any idea how much this can be worth to you?

Yours in prosperity,

Jim Labadie
http://www.howtogetmorepublicity.com

PS- Take advantage of this amazing opportunity to piggyback on The Secret by downloading the mp3 version of the Ultimate Publicity Kit for $99 and be listening to it TODAY on youriPod while you workout!

http://www.howtogetmorepublicity.com

PPS- It worked for Brian Grasso. It will work for you.

“I am not in the habit of writing testimonials for professionals just for the sake of doing it. I honestly believe that it is important for fitness and sport training pros to have ‘one of their own’ assess the usefulness and practicality of a product for them, and then be able to declare it worthwhile or otherwise.

With Jim Labadie, and I can tell you without exaggeration, his products and information will transform your business forever. We all want to be busy; we all want to be in the media; we all want to be recognized as an expert. The reality is however, getting all of those things require know-how. Jim has the know-how.

There are several products on the market that educate fitness and sport training pros how to gain recognition in this very cluttered and competitive industry. They all come a very distant second to Jim Labadie.

Want to test the practicality of Jim’s products yourself? Go have a look at any local Tampa paper or news medium (where Jim is from). I GUARANTEE that you will see Jim Labadies’ name. He KNOWS that this stuff works because he uses it with absolute success himself. What more do you need to know?

It’s not whether you can afford to buy this product… It’s whether you can afford not to.”

Brian J. Grasso
Athletic Development Specialist
DevelopingAthletics.com

http://www.howtogetmorepublicity.com

Exercise of the Day

Check out this list of 17 ways rich people think and act differently from the poor and middle-class.

http://www.trainandgrowrich.com/17.htm

Specifically #2.

I really want you to let it sink in.

Contemplate it.

Meditate on it.

It’s a game.

It really is.

- Jim
http://www.trainandgrowrich.com/17.htm

Mike Boyle Interrogation

“Everyone wants to be appreciated, so if you appreciate someone, don’t keep it a secret.”

Mary Kay Ash
1915-2001, Founder of Mary Kay Cosmetics

I saw this quote this morning and wanted to let you know how much I appreciate YOU!

So to show it, I wanted to share this gift with you from my friend AJ Roberts.

It’s an interrogation of the one any only Mike Boyle. It’s a 13 page MUST-READ special report.

And it’s “on the house.”

http://MikeBoyleInterrogation.com

Who loves ya?;-)

Yours in prosperity,
Jim Labadie
http://howtogetmoreclients.com/

PS- Have you invested in yourself lately?

“It’s quite possible I’ve got more qualifications than anyone else in my field. Seriously, I’ve got more letters after my name than I have in my name! However, I’m going to let you in on the horrible truth…there is no relationship between being technically good or skilled at what you do and getting paid.

Jim Labadie is THE MASTER and he has solved that problem. The Ultimate Sales Kit for Fitness Professionals is almost as good as having Jim as your own personal sales staff. Within days of listening to the CD’s you’ll have, at the least, doubled your investment.

BOTTOM LINE: If you don’t have this kit in your arsenal, you better pray your competition doesn’t. It’s that powerful.”

Alwyn Cosgrove
AlwynCosgrove.com

PPS- Download the mp3 version for $99 and be listening to it TODAY on your iPod while you workout!

http://www.howtogetmoreclients.com/

4 Powerful Tips for Marketing Fitness Boot Camps

Fitness Boot Camps are continuing to grow in popularity not just in the United States, but all over the world. Because they provide a reasonably priced and fun alternative to most forms of exercise and personal training, people are naturally drawn to them. And because they allow a fitness professional to earn much more per hour than one-on-one personal training, it’s a good idea for you to start thinking about running one of your own - if you haven’t already.

Here are 4 powerful tips to help you market your own profitable Fitness Boot Camp:

1) Corporations are always looking for products and services to offer at a discount to their employees. Contact companies in your area and let them know in exchange for promoting your camp you will offer a 10% discount to all their employees.

This strategy can potentially get your camp’s name in front of thousands of people with almost no effort on your part! But I would recommend that you provide the marketing materials for them to pass along. Nobody can do a better job of promoting your camp than you.

2) You can also ask those same corporations if they would like you to come in and give a “Lunch and Learn.” That’s where employees bring their own lunch and eat while you give a talk about fitness. But don’t make it a commercial. You need to give solid information about fitness.

However, at the end you really want to make a special offer that ends the minute you leave the building. It should offer the camp at an introductory price that they’d be crazy to refuse. The point is to get your camp filled with participants. Once it is, if you do a great job, the word-of-mouth will keep it filled.

3) Create a true sense of community by really emphasizing teamwork and competition. And be sure to take advantage of technology by creating a “blog” which campers can visit online to view upcoming workouts and post comments. Not only does this build camaraderie between those enrolled, it is also a great marketing tool because they can show the blog to family and friends to show them why they love your camp so much!

4) Put your money where your mouth is by offering a 100% money back guarantee. It’s a proven marketing strategy which gives prospects a sense of security. This strategy can be a little scary for fitness professionals. But it’s extraordinarily rare for someone to ask for their money back when they know you’ve provided a great product or service. So all you need to do is create a great Fitness Boot Camp and you’ve got nothing to fear!

Who loves ya?

Yours in prosperity,
Jim Labadie
http://www.howtoprofitwithbootcamps.com/

PS- The digital version is just $79!!!

http://www.howtoprofitwithbootcamps.com/

“Hi Jim,

My name is Lyle Johnson, owner of MVP Fitness in St. Louis. I purchased your Boot Camp Start Up Kit and have gotten great results. I have had 44 camp members enroll in MVP Fitness Boot Camp in the first month. Not bad considering I only had 3 clients last year before the Kit!

Currently I am holding three camps; one at a local high school, another in an affluent subdivision and the other one for the St. Louis Cardinals Baseball Organization, which is actually held on the baseball diamond at the brand new Busch Staduim.

I feel great and very confident in the future direction of MVP Fitness and I am looking forward to improving more people’s lives by offering more boot camps.

Thanks again! Your Ultimate Boot Camp Start-Up Kit CDs really helped me grow my business!”

Lyle Johnson
CPT
MVP Fitness, LLC

http://www.howtoprofitwithbootcamps.com/

Is the green stuff evil?

You can do an awful lot of good with it.

Moolah is energy. Positive or negative. You decide.

The 60 largest American charitable contributions of the last year:

http://www.slate.com/id/2159774/?GT1=9129

Who loves ya?

-Jim

PS- What were my best-selling products of the week?

The digital versions of http://www.HowtoGetMoreClients.com and

http://www.howtoprofitwithbootcamps.com

It could happen to you

‘I’ll make this as simple as possible: Using what I learned in Jim Labadie’s Ultimate Sales Kit I made $10,000 in 6 hours!!’

Ken Roetman
Boca Raton, FL
Download the mp3 version for $99 and be listening to it TODAY on your
iPod while you workout! http://www.howtogetmoreclients.com

********

Don’t know if you’ve heard the news.

Apparently ex-NBA star Tim Hardaway has gotten himself into a bit of trouble.

And while I think he’s an idiot and a bigot, he’s not the reason I’m writing you.

I’m writing you to remind you that while the media can do great things for you, they can also be your worst nightmare.

Two things:

- Be smart. Realize that NOTHING is off-the-record. Don’t assume because you tell something to a reporter in confidence they will keep it confidential.

- Assume the “mic” is LIVE. If you’re being interviewed act as if the entire world is listening the entire time. You’re a smart person. You know what I mean.

I’ve got a couple more for ya:

- When I went to Yahoo! today to find out just how much trouble Tim Hardaway got himself in I saw two other stories that caught my eye.

One was on “Seven Foods that Soothe” and the other was a piece asking “Will Daylight Savings time hurt your PC?”

You do know the media is always looking for simple stories like that, right?

What about “Seven exercises that releases stress” or “Can walking hurt your back?”

Anyway, there’s a lot that goes into working with the media. It goes way beyond cute ideas and press releases.

Just ask Tim Hardaway.

The Ultimate Publicity Kit for Fitness Pros covers all of it and is
$99 as a digital download.

http://www.howtogetmorepublicity.com

Who loves ya?

Yours in prosperity,
Jim Labadie
http://www.howtogetmorepublicity.com

PS - Is it worth it?

“I am not in the habit of writing testimonials for professionals just for the sake of doing it. I honestly believe that it is important for fitness and sport training pros to have ‘one of their own’ assess the usefulness and practicality of a product for them, and then be able to declare it worthwhile or otherwise.

With Jim Labadie, and I can tell you without exaggeration, his products and information will transform your business forever. We all want to be busy; we all want to be in the media; we all want to be recognized as an expert. The reality is however, getting all of those things require know-how. Jim has the know-how.

There are several products on the market that educate fitness and sport training pros how to gain recognition in this very cluttered and competitive industry. They all come a very distant second to Jim Labadie.

Want to test the practicality of Jim’s products yourself? Go have a look at any local Tampa paper or news medium (where Jim is from). I GUARANTEE that you will see Jim Labadies’ name. He KNOWS that this stuff works because he uses it with absolute success himself. What more do you need to know?

It’s not whether you can afford to buy this product… It’s whether you can afford not to.”

Brian J. Grasso
Athletic Development Specialist
DevelopingAthletics.com

http://www.howtogetmorepublicity.com

Do you believe?

This might seem silly to some.

I mean, really, is there anyone who doesn’t know this already?

You can’t sell what you don’t believe in.

Your belief in the service you sell must be concrete.

There can be no doubt in your prospect’s mind.

If they sense any doubt they’re going to tell you they need to “think about it.”

So maybe you do believe in yourself and the training you provide.

But what about other products or services you offer?

Do you have trouble upselling clients on things that will help them with their efforts?

If you have nothing but confidence in your recommendations then your clients will listen.

Or perhaps you do believe in what you recommend but you just have issues with money.

You have trouble earning a profit off of a recommendation.

You have a deep-rooted belief that money is evil.

You might not be conscious of it, but it’s there.

And it’s keeping you from being as profitbale as you could be.

Oh, and your fear isn’t doing your clients any good either.

Just something to think about.

Don’t worry, I still love ya

Yours in prosperity,

Jim Labadie
http://tinyurl.com/35dfzz

PS- I’ve give you an example to work with. If you run Fitness Boot Camps and want tons and tons of great workouts, games and ideas then you need to buy Jerry Hill’s ebook. Period.

Boot Camp Workouts

Why the hell not?

I’ve wanted to try this for awhile to see what would happen.

http://www.trainandgrowrich.com/lunch.htm

How to become a published fitness author

While I was visiting my family in New Jersey over Christmas I noticed something really cool in a newpaper called the Bergen Record.

It was a book review that had been picked up over the wire from the Washington Post. And since it was about a fitness book I had to read it.

As always, I immediately wondered if the book was the handywork of one of my customers.

And sure enough, it was!

I knew I had to interview her to find out how she had done it so I could share it with you.

Her name is Cathy Moxley and the name of her book is The Busy Mom’s Ultimate Fitness Guide: Get Motivated and Find the Solution that Works for You!’

I asked her 6 straight to the point questions on becoming a published fitness author and she really over-delivered!

It truly is a must-read.

http://trainandgrowrich.com/bookmom.htm

Who loves ya?

Yours in prosperity,

Jim Labadie
http://trainandgrowrich.com/bookmom.htm

PS- Did you know the Ultimate Boot Camp Start-Up Kit is now available as a digital download for just $79?

http://howtoprofitwithbootcamps.com/

Tried this exercise?

Hope you had a restful weekend and you’re ready for a quick mental exercise.

Last week I posted T. Harv Eker’s 17 ways that rich people think differently than poor or middle-class people.

You can check it out here: http://www.trainandgrowrich.com/17.htm

Take a close look at #7.

Then I want you to make a list of your closest friends. And also make a list of other fitness professionals you work/assoicate with.

How do they stack up wtih the rest of that list?

You might not want to do this exercise because it would mean making some real tough choices.

It all comes back to desire. What is it that you truly want?

Who loves ya?

Yours in prosperity,
Jim Labadie
http://Workout-Pass.com

PS- For fun, why not give some consideration to #17 as well. Just how open is your mind?

http://Workout-Pass.com

PS- Don’t suppose you could learn something from the workouts of Alwyn Cosgrove, Craig Ballantyne, Eric Cressey and Jeremy Boone, huh?

http://Workout-Pass.com

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