Case Study: Instant Media Exposure (With Proof)
August 10, 2007 by jim · Leave a Comment
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Case Study: Instant Media Exposure (With Proof)
Last Saturday I went on a fishing trip out of Miami. It was the kind where there are 50 people casting off over the side of the boat. Just enough to get everyone’s lines tangled up constantly.
I went up to the top deck with my girlfriend to take a break from that insanity and to get a better view. It was then that I got sick as you know what.
But it wasn’t sea sickness. Nor was it the oppressive heat.
No, I almost puked listening to this knucklehead on the other side of the boat talk about how foolish it is to take care of yourself.
His words were something like this:
“You’re supposed to abuse your body as much as possible and slide sideways into your grave at top speed.”
Well, that’s one way to look at life. But when I think about the fact this guy has already had one heart attack and was sucking down cigarettes and slamming beers…well, it makes my blood boil to know my health insurance rates increase because of morons just like him.
I don’t want to save the world. But I do want to do my fair share to change it. The http://michaelmoorehealthchallenge.com can hopefully inspire more than a few people just like the chain smoking fisherman I’ve been telling you about to change.
And it can help you, too.
My good friends and customers Pamela MacElree and Jason C. Brown of Cross Fit Philly sent out a press release about it and have already been interviewed by their local media about it!
I’ll be sure to share the article with you when it’s published. But in the meantime, I’ve posted their press release for you to learn from. Please DO NOT use it word-for-word. But feel free to use it as a template.
http://www.trainandgrowrich.com/pmacpr.htm
They’ve also taken it one step further by having their own challenge! http://www.crossfitphilly.com/healthchallenge.html
This is an amazing opportunity for you. I’ve handed you the keys to a goldmine of exposure. All I ask is you give credit where credit is due. When the media asks you how you came up with the idea please be sure to mention Ryan and I and the http://michaelmoorehealthchallenge.com/ website - just like Pamela and Jason did.
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I’m just getting warmed up with this. I hope you are too.
Who loves ya? 
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Yours in prosperity,
Jim Labadie
http://michaelmoorehealthchallenge.com/
PS- Again, the websites you need to know:
http://www.trainandgrowrich.com/pmacpr.htm
http://www.crossfitphilly.com/healthchallenge.html
PPS- Even more stuff to help you. They did some research on how obesity effects healthcare costs. This is the most recent info they could find.
(you may need to copy and paste the links into your browser)
http://www.usmedicine.com/article.cfm?articleID=681&issueID=51
http://www.karlloren.com/diet/p69.htm
Two Very Easy Ways To Give Back
August 8, 2007 by jim · Leave a Comment
Two Very Easy Ways To Give Back
I’m often asked how people can run a charitable boot camp in their community. So today I’m going to - with permission - show you the entire email I received recently from my good friend Frank Dolan about a camp he is running. It pretty much sums up how it is done.
The charity he is donating to is a terrific cause founded by another good friend of mine, Allan Boshell. Please be sure to read the entire email found below my signature. You’ll be inspired by his story.
Obviously, that’s one way to give back. The other is to take one minute of your time and participate in the http://michaelmoorehealthchallenge.com/
There’s even a form email at the bottom you can send to healthychallenge@gmail.com . Seriously, it will take you no more than 60 seconds and will help spread the message of preventative healthcare!
Who loves ya?
Yours in prosperity,
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Jim Labadie
http://howtoprofitwithbootcamps.com/
This is how it’s done:
“Clarity on Special Fitness Boot Camp Offer August 2007 “
Dear Jim,
Yesterday morning I sent out a special email to promote the 2-Week Boot Camp to benefit the Patty Boshell Pancreatic Cancer Foundation.
Since I received a bunch of questions I figured that the email needed some further clarification.
* Usually Fitness Boot Camp lasts for 3 weeks and costs $167. This special camp is for 2 weeks and costs $100.
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* Each payment goes directly to The Patty Boshell Pancreatic Cancer Foundation. When you make your online donation a confirmation email receipt will be sent to you. All you need to do is email me the receipt of your donation and you’re in!!
* If you would like to pay by check please make it payable to the foundation and let me know ASAP that you will be attending
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* If you would like to make a donation without attending the camp that is fine too
* If you have further questions please feel free to email me….
Don’t forget the donation is tax deductible
Below I have attached the original email message in case you missed it yesterday….
Sometimes it’s hard…..
Sometimes it is very hard to make exercise a part of your life…
Our typical members, as you know, are not bodybuilders or fitness enthusiasts.
We primarily cater to a group of people who are in most cases pretty healthy, but realize that exercise and a proper diet will prolong that health, enhance their life, increase energy, and make them look and feel great.
I find it so inspiring that we have people here that place so much value and respect on their life and health to invest time and money for a cause that will pay long term dividends in a world dominated by the quick fix.
On a more somber note, the reality is that despite best efforts and intentions, all that can be taken away from us without notice.
About two years ago, my very good friend Allan Boshell’s wife was diagnosed with Pancreatic Cancer.
She passed away 3 months after diagnosis at the age of 49.
Due to mild symptoms and the location of the pancreas, the disease is often difficult to detect and by the time they do it is often too late.
Since his wife has passed, Allan has founded a foundation in her name. The Patty Boshell Pancreatic Cancer Foundation.
It truly is amazing to see someone so devastated by the loss of his wife could turn that into something so positive and inspiring as this new foundation.
A few months ago he was actually on Capitol Hill lobbying for Pancreatic Cancer Research Aid (which at the current time receives the least amount of government support out of major cancer).
He is also using a lifelong passion of his, car racing, to raise money for the foundation!!
Please go to this site to read a recent article about Allan and the cause:
http://pancreaticcure.org/announcements.html#SunSentinel
Right now, we are in the middle of the last phase of the Summer Boot Camp. This will leave us a few weeks in August until the Fall Camp will begin. So in the meantime we will be offering a special two week Fitness Boot Camp to support The Patty Boshell Pancreatic Cancer Foundation.
It’s a great way for you to get in shape or get a new routine before the hectic “Back to School” season, while donating to a very worthwhile cause.
The 2-week camp will start the week of August 13th and is offered:
* Mondays at 6 AM and 7:30 PM
* Tuesdays at 6 AM and 7:30 PM
* Thursdays at 6 AM and 7:30 PM
* Saturdays at 8:00 AM (on the beach!!)
All levels of fitness are welcome!! In the camp you will work on:
* Increasing your metabolism
* Improving posture and core strength
* Increase strength and endurance
* Burning more calories during your workouts
Normally a session with Frank or Meg would cost $90 per hour….but in this camp you get 8 group sessions for ONLY 100 bucks total!!!
To sign up:
* Go to http://panc reaticcure.org/donate.html
* Donate $100 to the Foundation (all proceeds go to the cause)
* Forward me your receipt (forward to frankjr@all4sportsandfitness.com)
* Show up on Monday, August 13th ready to get in shape
I hope to see you there!!
Sincerely,
Frank Jr.
~~~
email: frankjr@all4sportsandfitness.com
phone: 631-321-1900
web: http://www.all4sportsandfitness.com
Rock Solid PROOF
August 1, 2007 by jim · Leave a Comment
Read and learn. Awesome. Absolutely awesome.
Have a great weekend!
- Jim
http://GetPrograde.com
From: Sincere Hogan
Date: 11/30/07
RE: Can You Velvet Rope A Boot Camp?
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Ironiclly Jim, I began this policy a few months ago, and actually say those exact words you mentioned in your email, when a prospect calls or emails me, in regards to our fitcamp. I make it very plain that whiners will not be tolerated at any level.
I have no problems telling a prospect that if they want someone to hold their hand, don’t plan on busting their butt but having fun doing it, just want to join our fitcamp just to say they belong to one and brag that they have a trainer, or if they are only inquiring to shop for a fitcamp, then this is our fitcamp is not for them.
I also tell them to leave their daily issues in the parking lot.
JoshOne Fitcamp is where they come to let go of the stress, not build on it.
It’s amazing how making our fitcamp family so exclusive and mysterious, really drives a prospect to want to sign up immediately and work really hard on their very first day. We’re talking about the majority of sign ups who have never had a structured fitness program in their life.
In order to add to the mystique, when asked what my fitcamp entails, I explain that whatever their experiences or perceptions of gyms, personal trainers, workout DVDs and TV shows, or even other bootcamps have been….through them out of the window.
What we do is presented differently. I try to make my fitcamp as unique and individual as I am, and I think that’s what helps me continue to receive a high retention and new referral rate.
In regards, to referrals, I reward my fitcampers with a $20 rebate for every referral that signs up (of course their is a 3 referral limit per session). This policy has helped my fitcamp membership go from 15, 6 months ago to 40, currently. Just about everyone loves receiving money or saving on their sign up, so this has proven to be a great quality membership-building tool for me.
In the beginning, my current fitcampers felt all of the new sign ups would be overwhelming, and may bring in clashing personalities.
However, everyone is having fun. Especially since most of our
exercises are done in 2 - 3 member teams, as well as most of the new sign ups are fitcamp member referrals. After all, it is true that you are the company that you keep. Thus, most new referrals work just as hard as their friends or family that were already enrolled.
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I now this email is a little long; however, I have owed you a
testimonial for 2 years now, and a lot of great milestones have
happened since I bought your http://www.HowToProfitWithBootCamps.com Kit 2 years ago.
I’ve had regular news segments on our local Fox affiliate (3 of
their morning show producers have all been fitcampers), been featured on local radio, spearheaded a “Biggest Loser” contest for one of our Clear Channel stations, as well as participated as team JoshOne Fitcamp, in quite a few local and online charity events.
My next move is to expand into 2 of the outermost surburban parts of Houston, as well as take my fitcamps to the next level, by pondering on some of the ideas I get from listening to your latest “6 Figure Bootcamps” Kit, in which I just purchased. Keep the good stuff coming!
Jim, and I will definitely keep you up to date as I prepare to take my fitcamp business to 6 figures in 2008. Much success to you, bro.”
Regards,
Sincere “The People’s Trainer” Hogan
http://www.joshonefitcamp.com
