Three Things You Want to Know

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For fitness pros, by fitness pros.

http://getprograde.com/fitness_pro

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Three Things You Want to Know

1) My friend and customer Jerry Hill just landed a nice media hit for the Michael Moore challenge that is bringing some good web traffic. Check it out at:

http://tinyurl.com/yoysg8

You should be using the http://michaelmoorehealthchallenge.com/ to land your own publicity.

2) If you’re looking for the lowest cost (to my knowledge) personal training insurance - from a company that is 100% reputable - then look no further than http://Trainer-Insurance.com

I know the president of the company personally. Ken Reinig is a great guy and you will be in great hands when you are covered by his firm.

3) There is a complete Fitness Together franchise for sale in South Florida that is practically being given away.

No clients on the books, so it is kind of like starting your own FT, but you don’t have to do anything but crank up the marketing. The facility has been in operation for awhile, but the guy who was minding the store for the owner, well, he went AWOL on him.

You get to have it all for $49K, instead of the normal $150-170K start up. AND in a demographic that is wildly wealthy.

There is no reason NOT to be training 750-900 clients/month within 9-12 months. If you want to live in South Florida, or already do, and want a turn-key business at a breakneck price…

Cliff Latham is one of the top guys in Fitness Together and one of my subcribers. If you’re interested, get in touch with him NOW!

979.575.4640

OR

Email him at: clifflatham@fitnesstogether.com

There are already two people on their way down to my neck of the woods to look at it. Literally, as I write this they are on their way to Florida to possibly buy it.

Please be sure to tell Cliff you heard about it from Jim Labadie.

Have a great weekend!

- Jim

It’s Like Looking In a Mirror

It’s Like Looking In a Mirror

There’s a good chance you own several pairs of sneakers.

There’s a good chance you own a heart rate monitor.

There’s more than a good chance you’re reading this email in workout attire.

There’s a good chance you never go anywhere without a bottle of water.

There’s a good chance you have trained at least a couple clients today.

There’s a good chance you’ve run a boot camp this morning.

There’s a good chance you’re working on your first fitness info product right now.

There’s a good chance you’ve been working out since you were a teenager.

There’s a good chance you used to have a “real” job, or have been told to get one.

There’s a very good chance the fact a person can become a certified personal trainer by taking a weekend course p*sses the he## out of you.

There’s a very good chance you aren’t making any dough at all.

There’s also a chance you are making pretty good loot but you’re working yourself to death to make it.

So what on earth does this mean?

Simple.

I know the person I am writing to when I send out my email newsletters like I know myself.

How well do you know the person who is reading yours?

I love ya no matter what.

Yours in prosperity,
Jim Labadie
http://getprograde.com/

PS- I’ve been writing these things for four years. I know a thing or two that can help you. Put your faith in me.

http://howtoprofitwithemails.com/

“Jim,
What a great product Ultimate Email Marketing is. No fluff just immediately useable info. I’ve already made one change (you suggested) to my subject headline and have got a lot more emails opened - thanks!

A simple fact like knowing the email open rate for successful info marketers was brilliant, a real relief to hear!”

Alex Poole
Bristol, UK

PPS- I’m working on something big. VERY big. I did it in 2005 and I’m going to do it again.

Chance of a lifetime?

There is a complete Fitness Together franchise for sale in South Florida that is practically being given away.

No clients on the books, so it is kind of like starting your own FT, but you don’t have to do anything but crank up the marketing. The facility has been in operation for awhile, but the guy who was minding the store for the owner, well, he went AWOL on him.

You get to have it all for $49K, instead of the normal $150-170K start up. AND in a demographic that is wildly wealthy.

There is no reason NOT to be training 750-900 clients/month within 9-12 months. If you want to live in South Florida, or already do, and want a turn-key business at a breakneck price…

Cliff Latham is one of the top guys in Fitness Together and one of my subcribers. If you’re interested, get in touch with him NOW!

979.575.4640

OR

Email him at: clifflatham@fitnesstogether.com

There are already two people on their way down to my neck of the woods to look at it. Literally, as I write this they are on their way to Florida to possibly buy it.

Please be sure to tell Cliff you heard about it from Jim Labadie.

Tough, Heart-Thumping Workout

Before I went on vacation I asked my friend Amanda Vogel for a way to promote fitness as fun. A way to get people excited about joining a Boot Camp or some other fitness program.

Her response is brilliant.

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What works well is to get people excited to join a program that culminates with a special outing or event. We did that at the club where I was VP a few years ago. The big event was to climb a local mountain, the Grouse Grind, as a group, supporting and encouraging each other.

The Grind is famous in Vancouver for being a tough, heart-thumping workout. The feeling of achievement you get when you finish and the view of the city from the top are well worth the effort.

At our club, we organized a program to help people who might not have imagined ever doing the Grind - these are the people who get the biggest emotional payoff from such an event. The marketing hooks were:

1) a program that showed members exactly how to get fit for our big event, so they’d feel prepared, supported and motivated (this was also a good way to stimulate word of mouth in the club because people talked about “training for the Grind”),

… and, even more importantly …

2) helping members achieve a confidence-boosting “rite of passage” on the Vancouver fitness scene - hiking the Grouse Grind - with the encouragement and guidance of other gym members and qualified staff.

By the way, if you have a local fitness attraction such as the Grouse Grind, helping less-fit people conquer the feat (these are people who wouldn’t normally do it on their own) can also be a good hook for a human interest story with the local media.

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By the way, Amanda is the co-creator of Profitable Fitness Events for Managers and Trainers. A CD available at http://www.activevoice.ca/fitmark_profevents.shtml

If you want even more brilliant ideas and insights, be sure to get a copy.

Who loves ya?

Yours in prosperity,

Jim Labadie
http://GetPrograde.com

PS- That’s a killer idea to incorporate with your own Fitness Boot Camp. Well, if you know how to run them that is.

http://howtoprofitwithbootcamps.com

“Jim,

Just wanted to give you a quick heads up on the progress I’ve made with my camps since purchasing your Ultimate Boot Camp Product.

I started in March ‘06 with about 10 people attending. It’s steadily grown over the last 9 months with this month hitting 56 enrolled!!

It was your product that cemented the idea to start my own camps. I had no idea at the time that some initial guidance from the Ultimate BC CD’s and some marketing know how would amount to a such a successful business.

I want to thank you for providing that spark that ignited what this year will be a SIX-FIGURE boot camp business!!”

Yours In Health,

Eric Gelder
ChandlerBootCamp.com

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“Hi Jim,

My name is Lyle Johnson, owner of MVP Fitness in St. Louis. I purchased your Boot Camp Start Up Kit and have gotten great results. I have had 44 camp members enroll in MVP Fitness Boot Camp in the first month. Not bad considering I only had 3 clients last year before the Kit!

Currently I am holding three camps; one at a local high school, another in an affluent subdivision and the other one for the St. Louis Cardinals Baseball Organization, which is actually held on the baseball diamond at the brand new Busch Staduim.

I feel great and very confident in the future direction of MVP Fitness and I am looking forward to improving more people’s lives by offering more boot camps.

Thanks again! Your Ultimate Boot Camp Start-Up Kit CDs really helped me grow my business!”

Lyle Johnson
MVP Fitness, LLC

http://www.howtoprofitwithbootcamps.com

Save Hours Of Time With This One Tip

I’m a recycler.

I love recycling content as many ways as possible.

I’ve used one article 5 different ways and have more uses for it in the future.

Here is how I have used my “4 Powerful Tips for Marketing Fitness Boot Camps” article:

1- You can find it here:

http://www.protraineronline.com/past/Mar&Apr07/article3.cfm

(you may have to copy and paste into your browser)

2- This same article was just published in the print version of the Australian “Personal Trainer Network” magazine.

3- I’ve used the actual article as a “regular” email newsletter to my entire list.

4- It’s a part of the autoresponder series at http://howtoprofitwithbootcamps.com

5- I’m recylcing it right now

It takes me less than an hour to write an article, so it didn’t take me much time to begin with.

But can you see how powerful recycling your content can be?

How much time it saves?

How it still promotes you as an expert even when it’s used over and over and over again?

So ask yourself: What am I doing with MY best content?

Who loves ya?

Yours in prosperity,
Jim Labadie
http://GetPrograde.com

PS- This is the exact email I received from one of my subscribers the other day. Reprinted with persmission, of course. You need to be getting replies like this from YOUR email marketing.

I can teach you how: http://howtoprofitwithemails.com

—–Original Message—–
From: Nancy
Sent: Aug 18, 2007 12:46 PM
To: Jim@JimLabadie.com
Subject: Re: Nancy, just checking in with you

Dear Jim,

I sent you an E-mail about a month ago which detailed what I was doing at the present moment. You are awesome! I can feel your motivation through the computer screen. There is only one problem! We need you on the West Coast. Do you have a twin?

Sincerely,
Nancy Booth

The Secret to Email Marketing

The Secret to Email Marketing

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Do I practice what I preach? You bet! I go after publicity for myself every chance I get.

http://fitnessbusinesspro.com/news/michael-moore-challenge

And I recycle it, too.

http://www.trainandgrowrich.com/whatsnew.htm

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The Secret to Email Marketing

People will tell you having a “list” is the most important thing.

I’m pretty sure I’ve written that in the past.

And it’s super important. You must have a list.

But what you need even more is a RELATIONSHIP with your list.

Why do you think I told you I was going on vacation with my girlfriend last week?

Why do I let you know when I get back from seeing my family in New Jersey?

Why do I offer up my personal opinion on things?

Why did I call Michael Moore an idiot a couple weeks ago?

The secret is not in having a list. The secret is having a great relationship with your list.

Why?

Because people aren’t just buying your products and services.

They are buying YOU.

I can send out an email on any day of the week and make moolah.

Not just because I have a list. But because I have a great relationship with my list.

And that comes from:

- Truly caring about your success

- Giving great content

- Sharing personal insights about how I am and what I stand for

That being written, wouldn’t it make sense to know all of my email marketing secrets?

http://howtoprofitwithemails.com/

Who loves ya?

Yours in prosperity,
Jim Labadie
http://howtoprofitwithemails.com/

“Love the product Jim! I am so glad that you came out with this b/c it is really what I am looking for right now. I am also glad that it is straight and to the point. Having your 4 years of email marketing experience in a 48 minute audio is a steal.”

Tom Gifford
State College, PA

A Big Fat I Told You So

Two things right off the bat:

1- This is a POSITIVE Big Fat I Told You So

2- Thanks to the magic of http://TrainerShoppingCart.com I was off on vacation and my newsletters still got sent out!

Please don’t think I’ve given up on the http://michaelmoorehealthchallenge.com

Not even close. Last week I was interviewed by Club Industry about it.

We’re partnering with the Independent Health Club Networking Association to spread the word.

And as I wrote last week, Pamela MacElree and Jason C. Brown of CrossFit Philly have already gotten a media hit out of piggybacking off of it!

Read it here:

http://www.chestnuthilllocal.com/issues/2007.08.16/news5.html
(you may have to copy and paste the link into your browser)

I told you this is a sure-fire publicity winner!

So get on board with challenge! Spread the good word and get some serious publicity for yourself!

Who loves ya?

Yours in prosperity,
Jim Labadie
http://www.howtogetmorepublicity.com

PS- If you need some more help with your publicity efforts you can find it here:

http://www.howtogetmorepublicity.com

“As a fitness writer/editor, I highly recommend The Ultimate Publicity Kit for Fitness Professionals for its consistently bang-on advice and the expert publicity tips from Lizz and Jim. Every information-packed CD delivers the exact steps that fitness professionals must know to instantly boost their credibility and gain incredible profits from publicity. The first CD alone is worth the price of the entire kit!”

Amanda Vogel, MA
ActiveVoice.ca
Vancouver, British Columbia
Regular contributor to IDEA Fitness Journal, Health, Self and Shape

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“I am not in the habit of writing testimonials for professionals just for the sake of doing it. I honestly believe that it is important for fitness and sport training pros to have ‘one of their own’ assess the usefulness and practicality of a product for them, and then be able to declare it worthwhile or otherwise.

With Jim Labadie, and I can tell you without exaggeration, his products and information will transform your business forever. We all want to be busy; we all want to be in the media; we all want to be recognized as an expert. The reality is however, getting all of those things require know-how. Jim has the know-how.

There are several products on the market that educate fitness and sport training pros how to gain recognition in this very cluttered and competitive industry. They all come a very distant second to Jim Labadie.

It’s not whether you can afford to buy this product… It’s whether you can afford not to.”

Brian J. Grasso
Athletic Development Specialist
DevelopingAthletics.com

My New Sunglasses and Your Training Business

Prograde Cravers are sweeping the nation! Have you seen the video?

http://www.trainandgrowrich.com/whatsnew.htm
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Recently I went to Nordstrom’s - by far and away my favorite store - to get a new pair of sunglasses.

And while my cool looking Maui Jim’s aren’t of great importance to you, the rest of this email is.

Two things:

1- The sales person sent me a hand written thank you card. I know this is nothing new. I know this is something you know you should be doing.

But are you?

It’s stunning how far a simple thank you note goes.

2- I go to Nordstrom’s because they take care of me. They make my life easy. I don’t like to shop, so once I find what I’m looking for - and they always help me find it - I get the heck out of there and move on with my life.

You may very well enjoy the process of shopping. You might love finding a great deal.

I’ve got no problem with that.

But I just want to point out if you’re always haggling and spending days looking to save a handful of bucks you may very well be costing yourself a fortune by spending time nickel and diming instead of focusing on marketing that can attract serious coin.

And don’t even get me started on the lack of prosperity consciousness that extreme bargain hunting reveals.

Again, there’s nothing wrong with getting a great price on things. But I know people who take it too such extremes I literally laugh at how much those “bargains” cost them.

Oh, and one last thing: I teach in my Ultimate Sales Kit that you tend to attract the type of shopper you yourself are.

So if you find yourself fighting with prospects over how much you charge, well, you might want to take a long look in the mirror and see how easy it is to get you to buy something of good value at a fair price.

Who loves ya?

Yours in prosperity,
Jim Labadie
http://howtogetmoreclients.com

PS- You can buy a lot of sunglasses when you do this:

‘I’ll make this as simple as possible: Using what I learned in Jim Labadie’s Ultimate Sales Kit I made $10,000 in 6 hours!!’

Ken Roetman
Boca Raton, FL

Download the mp3 version for $99 and be listening to it TODAY on your iPod while you workout! http://www.howtogetmoreclients.com

Punch Them In The Face With Your Marketing

Prograde Cravers are sweeping the Nation! Have you seen the video yet? http://www.trainandgrowrich.com/whatsnew.htm

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I need to take my own advice on this one.

My http://TrainandGrowRich.com site is crystal clear. Right off the bat you know who I work with and what I do for them.

And I recommend you do the same. From the second your prospect lands on your home page they should know if they are in the right place or not.

That’s what I mean by “Punch Them In The Face With Your Marketing” - nothing sends a message like a good punch in the face

Thanks to video services like YouTube - feel free to use any service you like best - you can videotape yourself so your prospects see and hear you deliver that punch.

Very, very powerful.

You can immediately capture the attention of your exact target market - you do know your prospect like the back of your hand, don’t you? - and let them know exactly what is in it for them.

I don’t need to tell you that the only they really give a hoot about is how you are going to help them?

You don’t need to expand on how great you are. But a clear concise video message can cut through the clutter and help them get to know you instantly.

You can establish your Velvet Rope from the get go by politely letting them know you only work with clients who are ready to become walking, talking billboards.

Bottom line: Video is such a powerful way to deliver a concise marketing message it’s almost too good to be true.

That’s why I need to follow my own advice.

Who loves ya?

Yours in prosperity,

Jim Labadie
http://GetPrograde.com

PS- Please forward this to any fitness pro you feel it will help.

PPS- Personally, I think these are my two most UNDER-RATED products:

http://www.amazingfitnesspresentations.com

http://www.velvetropesalesandpr.com

“I have purchased a number of your products and I can say with all honesty that they work! In just two years I went from a $40,000 a year trainer to a Six Figure Trainer!”

Maki Riddington
Maki Performance Training

The Perfect Marketing Storm

The Perfect Marketing Storm
Brought to you by: http://howtoprofitwithemails.com/

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Sometimes your marketing just all comes together like The Perfect Storm. And when that happens, well, it’s just really, really cool.

Right now I’ve got a hurricane going on! Fitness Management’s newseletter came out yesterday and wouldn’t you know it, my advice on email marketing was featured.

Check out what I had to say at:

http://tinyurl.com/2mc8cu

Pretty amazing, huh? I release a new product about email marketing on Wednesday and the SAME day I get quoted in Fitness Management on the subject.

In all seriousness, I had completely forgotten about that because I submitted my information a month ago.

Anyway, give it a read. I’m not a rocket scientist by any means. But I do know how to rake in the loot with email marketing. And more importantly, I know how to teach you how to do the same.

So when you’re done giving that a gander discover all my secrets at http://howtoprofitwithemails.com/

Who loves ya?

Yours in prosperity,

Jim Labadie
http://howtoprofitwithemails.com/

PS- The price goes up AT LEAST $50 at 3:45 PM EST today! Plus, I’ve got some other things up my sleeve at http://howtoprofitwithemails.com/

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