Precious, plain and simple
June 22, 2008 by jim · Leave a Comment
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I was interviewed on Monday about some of the biggest mistakes trainers make as business owners.
In case you didn’t know, it’s not just trainers that make these mistakes. It’s most small business owners.
One of the biggest is the almost complete disregard people have for their own time.
The mistake? Not having a plan in place to protect yours like a pile of gold brick from the very start.
I harp about this a lot because it’s so flippin’ important.
You can buy more of pretty much anything when it comes to business.
Heck, with the right marketing and PR you can pretty much buy credibility.
But you can’t buy back time gone by.
Bottom line: Time is your most precious commodity. It’s so cliche because it’s so true.
You can save more time by:
Getting my http://HowToGetMoreClients.com kit and drastically reduce the amount of time it takes to close a sale.
If you shaved 15 minutes off of every sales consultation you give, how much time would that add up to over the course of a year?
Seriously, if you were able to save even 5 minutes here and there doing things, what would it add up to over a lifetime?
If you were a member of http://ProgradeBusiness.com
, how much time would it save you if your clients were shipped their nutritional products via autoship each month?
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to write your email newsletters and schedule them to go out while you were on vacation?
Work smart. Be smart. Do smart.
Don’t let life pass you by.
PS. If you really want to save time and jumpstart the cash flow, check out http://www.howtoprofitwithbootcamps.com. You’ll save time, and make a lot of moolah!
Why 6 figure trainers succeed
June 21, 2008 by jim · Leave a Comment
At least every couple of months a trainer comes to me with a Business of Personal Training product they are creating.
It’s a generic how to make moolah kind of product that doesn’t really have any shot of being worth their time.
The key word being GENERIC.
When Ryan Lee started doing this stuff he came from a place of uniqueness. He brought the power of the Internet and info products to the personal training industry.
I entered the marketplace with my Ultimate Sales Kit and then my Publicity Kit.
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They were unique in that they taught specific aspects of the Business of Personal Training.
Pat Rigsby and Nick Berry are the masters of systems and processes.
Again, they brought something UNIQUE to the marketplace.
This is a tough niche.
Most personal trainers act as if they’re allergic to moolah.
And MOST would much rather spend their cashola on info directly related to fitness and nutrition.
Why do you think I created the Carb Rotation Dyut with Jayson Hunter?
Because I want to go to a much larger audience that has a real problem they WANT solved.
I’m sorry, but most trainers trying to break into the Business of Training niche, well, they’re heading right into a brick wall.
But there is one guy who is bringing something UNIQUE to the market. And because of that he’s going to make it.
Where others have brought the same generic approach to the game, this guy is playing to win.
And what he’s bringing is going to really help YOU and your core business.
Yes, he’s going to help YOU help the people who want to look better naked.
And THAT, my friend, is where the moolah is to be made.
The launch date for this new service is April 28th. I’ve seen the site and it’s unlike anything I’ve seen before.
I’m going to be telling you as soon as it’s ready. You’ll read about it here first.
Stay tuned. You’re going to see UNIQUE in action.
Who loves ya? 
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Yours in prosperity,
Jim Labadie
PS - Pat and Nick’s Personal Training Business Plan provides you with ‘working on your business’ worksheets that guide you to make improvements in your business each week. Run a BUSINESS, not a hobby.
Check it out at: http://www.ptbusinessplan.com
A Hard Lesson Learned
June 16, 2008 by jim · Leave a Comment
I love sharing emails I get from fellow fitness pros.
This is a great one from Rocco Castellano:
“Jim,
I wanted to write you in hopes that you would pass along to your subscribers a little lesson I learn from being too nice.
I have a reputation for being a hard ass both in business and in training. I make a high 6 figure income and love what I do…this is where the lesson comes from.
Because I have been blessed with a fabulous life I thought I should give back a little to the community and offer my Boot Camp Workouts for an inexpensive price of $35.00 a month and help people get fit.
The reality of the situation was that I had 150 people join up and it went well for several months but then all of a sudden participants started dropping like flies.
I didn’t understand what was going on until I took a survey of the 150 participants and found out that it was easy to skip because they didn’t have enough invested. I couldn’t keep them on track.
I kept the diehard ROCCO fans and workout freaks but the average boot campers would go missing for a month or so.
Then it hit me in the head like a sledge hammer. Raise the price of the Boot Camp.
So, I raised the price of the Boot camp and of course most of the people that screwed around complained about the price hike and quit. Which I knew would happen…
…here is what I wanted to share…
I had no problem getting new customers willing to pay the new higher price and the great thing about it was I had no problem with attrition. All the boot campers had a fair investment in their health and great workout to go along with it.
I just wanted some of your subscribers to know that it is usually better to raise your prices and lose customers because the new ones are usually more committed. Thanks.”
By the way, Rocco is one heck of an ambitious trainer. Check out his fitness tour. Yes, the man is on tour!!
http://www.askrocco.com/Bootcamp_Tour
Who loves ya?
Yours in prosperity,
Jim “The Liberator” Labadie
http://www.howtoprofitwithbootcamps.com
http://www.sixfigurebootcamps.com
PS- What to know how to start your own profitable boot camps?
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PPS- Already run boot camps and want to take them to the next level?
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Not pretty, but super effective
June 13, 2008 by jim · Leave a Comment
In April of 2005 Ryan Lee, Debbie Cohen and I put on our overnight seminar called Fitness Prosperity.
And even though it was about 2:00 in the morning we still had a woman near the front row complain that she doesn’t like long sales copy.
It’s not the first time we’d heard it.
I just heard about it again from a reader the other day.
According to her I’d have a better shot of selling something to her without it.
While I’d love to have her as a customer, I’d much rather have the thousands of others that have read my copy and actually made a purchase from me.
And I guess it doesn’t bother women that much because Jayon Hunter and I are selling the crap out of our http://CarbRotationDiet.com program and 73% of our customers are women.
It’s really simple.
I’m never going to tell you a long sales letter site it pretty.
But I am going to tell you they work. And they work really, really well.
They always have and they always will.
Who loves ya?
Yours in prosperity,
Jim Labadie
PS - Speaking of Ryan Lee, his http://Body-Bot.com
software is going up in price at midnight tonight. Pretty sure it’s going up to $67, but it might be $97.
PPS - And in case you haven’t looked into it already, he’s got something like 100 pre-made workouts you can use with it. Pretty cool stuff. http://Body-Bot.com
The fight is getting fierce
June 12, 2008 by jim · Leave a Comment
With the relaunch of http://PersonalTrainerU.com and the incredible buzz on the forum, one thing became more clear to me than ever.
Trainers everywhere are wanting to start boot camps and get into info products.
And as I’ve written before, competition is very much REAL.
If you’ve been THINKING about doing something you’d better realize you need to get your a@@ in gear and get to work.
Because all that stuff you’ve been putting off until tomorrow, well, it’s going to come back to bite you in that a@@ of yours if you don’t.
I love ya to death and everything, but I’m not here to hold your hand and tell you everything is going to be ok.
I’m here to tell you there are lots of other trainers out there DOING what you are TALKING about.
Just a friendly reminder you’re not the only trainer reading this email.
Yours in prosperity,
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My latest article
June 11, 2008 by jim · Leave a Comment
My latest article is up. It’s something every trainer needs to get better at - sales prospecting. The art of qualifying your prospect to see if it is worth meeting with them face-to-face.
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Every Seventeen Minutes
June 8, 2008 by jim · Leave a Comment
Allan Boshell is a good friend of mine. As nice a guy as you could ever meet.
Well, bad things happen to good people.
But those same people take action to make things better.
And Allan has done that in a BIG way.
How many people do you know have created a charity AND spoken in front of Congress about funding?
Allan has.
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He’s an amazing guy with an amazing story.
Please read the entire email from Allan below.
Then take ACTION to make this world a better place.
You know I love ya.
- Jim
********
Dear Jim,
Today, I need your help in a big way. Let me explain and please read this entire letter even though it’s a bit long.
As you know, two years ago my wife Patty died from pancreatic cancer. This is the most devastating form of cancer.
And although we had only four years together ours was a marriage that can only be described as a true, love story.
When you were at my house recently in Boca we talked a bit about Patty. I really wish you’d had the chance to meet her. She was an inspiration to almost anyone who knew her.
Patty flew airplanes. She rode the backs of elephants in Africa. She canoed the far reaches of Thailand.
She even traced her mothers’ family roots to Japan. Even though her life was cut short it was a well-lived, passionate life.
Patty taught me much about embracing every day and to smile no matter what.
In fact, her life and sadly her untimely death inspired and changed the life path for many of her close friends. In particular was her friend Lisa Young.
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Lisa had a nice corporate job but deep down inside her was an artist screaming to be let out. Merely days before Patty died Lisa and I sat at Patty’s bedside.
Lisa was describing what Patty’s life had represented in comparison to her own. And now, with her best friend only days away from death she had made a decision.
She was going to start living the way Patty had lived - fearless, happy, passionate.
First, Lisa was going to leave her corporate job and paint full time (become a real artist she said).
Second, her first paintings were to be for a design of cards that she wanted to sell and donate all of the money to charity. Do good works and honor her best friend Patty.
Incredibly Lisa and I sat there while this beautiful, dying woman selected the logo that would go on the back of these cards.
In her last days Patty was eloquent, elegant and never once desperate.
We talked about how the logo would be used. She compared colors and designs. She was as clear and precise as if she’d be here forever.
And it was there that day Jim that the roots for what would become the Patty Boshell Pancreatic Cancer Foundation www.pancreaticcure.org were put down.
We didn’t know it yet but this was going to be a big deal.
Patty died 5 days later.
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Shortly afterward and with the help of some incredible people the organization came together. The Patty Boshell Pancreatic Cancer Foundation www.pancreaticcure.org is now two years old.
I’m happy to say that in our short existence we’ve raised enough money to get the attention of one of the nations largest and most active non-profit organizations. That organization is the Pancreatic Cancer Action Network (PanCAN).
And now, we have committed to working with them and others to wipe out this killer disease.
For 2008 and beyond Patty’s foundation will underwrite several research grants known as career development, research merit awards.
The awards are organized by PanCAN and are for $100,000 each.
They are judged under the strict guidelines of the American Association of Cancer Research. Awards go only to scientists who devote 100% of their time to the study of pancreas cancer.
You probably don’t know it but pancreatic cancer is the 4th leading cause of cancer death in the U.S.
Yet this deadliest of cancers receives only about one-tenth the (less than any other) funding for research as the others.
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Jim, in the next 12 months 37,000 people will be diagnosed with pancreatic cancer.
In the 12 months that follow that diagnosis 34,000 will be dead.
The rest will die in less than five years. Yes, for now at least, this diagnosis is tantamount to a death sentence.
I’ve recently been and will return to Capital Hill to lobby for better research funding.
Yet, the real difference is going to be made by ordinary people getting involved and doing extraordinary things.
We need a grass roots effort to raise the voice of advocacy for the families and victims this terrible disease strikes each year.
We need research for early detection, treatment, and prevention. Research costs money.
That is why we, the members of Patty’s foundation have made such a large monetary commitment with the merit awards. But we need to go further.
This year, we plan to raise $1,000,000 to benefit pancreatic cancer research.
We can only do it with your help and the help of others.
Jim, what I’m asking you to help us do is this. Help us get this message out and with it the opportunity to make a real difference in peoples lives.
Our goal is to have 1 million people see this message and the message posted at:
Jim, we need everyone who sees this message to pass it along to everyone on his or her list.
1 million visits to http://pancreaticcure.org is our goal.
Please help us reach our goal by sending this to your client base, your friends, customers and your Internet business associates.
Ask your contacts to simply read this letter. Ask them to go to the website and just read about our cause.
They can decide if it is something they want to be a part of and if so moved make a contribution.
Our entire board and staff are volunteers. All of the donations are used for research.
There is even a contest for those who visit.
If we can get 1 million visits to http://pancreaticcure.org and only 2.5% makes a $40 donation we will reach our goal of $1,000,000 this year.
You’ve never let me down teaching me how to go for it and win in business. You’ve shown me the power of the Internet.
Now I’m asking you to ask everyone you know to go for it, demonstrate that power, the good will of people, and support our effort to wipe out the deadliest cancer on earth.
Thank you for reading this long letter and thank you for your support in the past and on this important effort.
Sincerely,
Allan Boshell
P.S. Here again is the link: http://pancreaticcure.org
P.S.S. Every seventeen minutes someone is diagnosed with pancreatic cancer. 75% of those live less than 12 months from hearing that diagnosis. 95% live less than 5 years. Please, help us make a difference. Ask every client, trainer and friend you know to circulate this email and go
to http://pancreaticcure.org Thank you.
Is Roger Clemens A Steroid Freak?
June 4, 2008 by jim · Leave a Comment
Is Roger Clemens A Steroid Freak?
I don’t know the definitive answer to that. But I do have a guess.
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Doesn’t matter as it’s not the point of this email.
The points that do matter are:
1- The “60 Minutes” Interview of Clemens will be airing this Sunday night.
2- He’s going to be all over the news.
3- That means PR potential for just about every trainer out there.
4- It also makes for great email newsletter headlines.
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Please read #4 again.
Did you open THIS email to find out if Roger Clemens is, in fact, a steriod user?
Do you think some of YOUR readars would likely open an email with the same subject?
Did you know I’m raising the price of my http://HowToProfitWithEmails.com to $149 this Monday, January 7th?
Well, you do now.
And if you think that one will little tip above will fill your fill your bank account with smacks then you’ll be tripping over your wallet when you get the whole bowl of soup at http://HowToProfitWithEmails.com
Who loves ya on a fun Friday?
Yours in prosperity,
Jim Labadie
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PS- Save 50 beans. Get over to http://HowToProfitWithEmails.com NOW and discover all my secrets.
The billyunaires do this to create wealth
June 4, 2008 by jim · Leave a Comment
On a hot August day down in South Florida last summer I was talking about business innovations with a friend of mine.
We were relaxing on his back porch drinking a beer when the the conversation turned to the Internet.
“All those guys making billyuns on the Internet are just lucky,” he said.
I just smiled.
“Well, there might be some to it. But the real key is innovation,” I replied. “Some people follow the trends. Others create them.”
I’m not too sure my buddy liked my thinking. Most people would much rather believe wealthy people got lucky. I guess it helps them sleep at night.
I think you can look at it one of two ways:
1 - Be like most people and resent the “lucky” innovators.
2 - Congratulate the innovators on their success and aspire to achieve the same level of wealth through mutual benefit and integrity.
I choose option #2.
Who loves ya?
Yours in prosperity,
Jim Labadie
PS - My buddy Ryan Lee has a cool new fitness software he is releasing today. You should definitely check it out at http://Body-Bot.com
The price is definitely right. Plus, I hear he’s bumping you up to a lifetime membership.
17 seconds can increase your income quickly
June 1, 2008 by jim · Leave a Comment
It’s Labor Day here in the States, so this is one is just to fill you in on something.
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The price of the IYCA Level One certification is going up 50 bux tomorrow, September 2nd.
So instead of 197 it will be 247.
If you’ve been delaying now you’ve got every reason in the world to act.
The whole enchilada is here: http://IYCAlaunch.com
Ok, time for some much needed rest!
- Jim
