The Missing Referral Link
September 30, 2008 by jim · Leave a Comment
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Referrals are the lifeblood of any business.
But it is particularly true for personal trainers.
Just turning your clients into “walking, talking billboards” is not enough to create an endless stream of referrals.
It is very simple, however.
By following the FIVE simple tips below you will tap into the power of your contacts to increase your revenues with very little cost.
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1) Realize that everyone you know is a potential referrer.
There is not a single person you know who cannot be educated on how to identify and send you a potential client. So make a list of every single person you can think of. And them think some more. Family members, friends, neighbors, hair stylists, networking associates, current and past clients, financial planners, doctors, lawyers…it’s endless.
2) Educate them on what a referral looks like. Let them know exactly who your perfect client is.
Is it a man or a woman? How old are they? What are their goals? What type of programs and products has your perfect client typically tried before they thought of hiring a trainer?
The more you educate the referrer about what to look for, the more potential clients they can send your way.
3) Never, ever assume.
Don’t ever assume people already know who your perfect client is. That is a recipe for disaster. While they will be more than happy to help you, the reality is people are far too busy to know everything that is going on with your business.
4) Educate referrers on where to find potential clients for you.
Remind them that it could be anybody. It could be their family, friends, neighbors, etc. And it’s also wise to list out places where these people could be found. It might be someone where they work, or someone they know from their softball team, or a parent from their child’s school.
Again, it’s endless. And the more ideas you give them about where to look for this perfect client of yours, the more likely they are to remember someone who fits the bill.
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5) This tip is The Missing Referral Link. If you want to know what it is…if you want to know how powerful…how automated…
…well, if you really, really want to know The Miss Referral Link you will attend the Ultimate Referral and Retention System for Fitness Pro Webinar tomorrow afternoon.
All the details and registration are here:
https://www1.gotomeeting.com/register/229266741
Talk to you tomorrow.
Who loves ya? 
Yours in prosperity,
Jim Labadie
https://getprograde.com/
PS - Discover with your very own eyes the one-and-only Missing Referral Link.
https://www1.gotomeeting.com/register/229266741
PPS - Sorry, but this event will NOT be recorded.
Morons To The Right Of Me…
September 23, 2008 by jim · Leave a Comment
“Yeah, uh, how many beers can I drink and still get rid of this gut?”
“What about light beer?”
“What about wine? I can’t give up my wine.”
Inevitably, I’d get a question like the above at a speaking engagement.
Whenever you are presenting in front of a networking group, organization or some sort of club, chances are you’re going to have a knucklehead or two in your audience.
And it’s for exactly that reason I’m going to fill you in on three little secrets to overcome the idiots.
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1- Take questions at the START of your talk. Let them get their stupidity out of their system.
2- If they remain a royal pain in the you know what then let them demonstrate some exercises. Yeah, that’s right. Beat the crap out of them with a workout. That’ll shut them up.
3- Get my http://amazingfitnesspresentations.com/ and find out how to actually make BIG moolah at these presentations.
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Who loves ya?
Yours in prosperity,
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Jim Labadie
http://amazingfitnesspresentations.com/
PS- I suck at lots of things. But public speaking ain’t one of ‘em.
“Jim Labadie is not only a proven force in the fitness industry - he’s a proven attraction at any conference.
Not only does Jim know his stuff inside and out - he knows how to deliver it, in a no holds barred, entertaining fashion. By far, one of the most dynamic speakers on the fitness circuit”
Alwyn Cosgrove
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http://amazingfitnesspresentations.com/
Looking out for you with this one
September 23, 2008 by jim · Leave a Comment
Point blank:
If you rely on one source of income you’re potentially screwed.
Do you have any idea how many trainers I hear from who tell me they get ‘killed’ in August when their affluent clients leave on extended vacations and don’t come in for training.
Yet again, that is why I am a firm believe in Boot Camps.
By training groups you can make much more in less time.
You then use that extra time to create multiple streams of income.
- Work on building your autoship supplement sales into your business
- Create a SYSTEM for selling your info products
- You could start a Send Out Cards business on the side
- Make a program for traveling clients so when they leave for vacation you continue to service them and make moolah
You also use that extra time to learn everything you can about business, sales, marketing, publicity…
I’ll say it till the cows come home:
THINK like a business owner NOT a personal trainer.
Who loves ya?
Yours in prosperity,
PS - We teach you all these things in depth at http://www.personaltraineru.com
PPS - You’re not going to believe what’s coming in October.
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Beat the economy with this score
September 23, 2008 by jim · Leave a Comment
I got up at 4:20 today - yes, am - to hop on a plane for NYC.
Pat, Nick and I joined Jayson Hunter for one of the very last games at Yankees Stadium. Tomorrow we’re off to the Ryan Lee Boot Camp.
Overall a great day. BUT I forgot to email you about a great way to make loot and kick this so-called crummy economy to the curb.
Over the course of the past few months we’ve been talking about how great Send Out Cards is for relationship marketing.
And it is.
But there’s a whole other side.
On Wednesday, September 24th at 8:00pm EST we’re going to SHOW it to you.
In this one-of-a-kind webinar you are going to find out the no holds barred truth about making BIG bux with Send Out Cards.
Yes, we’ll be talking about how and why the company is on track to grow its revenues into the billyuns.
More importantly, we’re going to show YOU exactly how to get a piece of that pie.
Register RIGHT NOW at https://www1.gotomeeting.com/pjoin/342060727/105222788 download aviator the divx fat for transfer augmentation breast autologous
Again, it’s next Wednesday, September 24th at 8:00pm EST. Do whatever you have to do to be there.
And if you emailed us about this as a business opportunity for your friends or family, well, make sure they are there, too.
The more the merrier.
Who loves ya?
Yours in prosperity,
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PS - The rest of the details and registration is all right here: https://www1.gotomeeting.com/pjoin/342060727/105222788
PPS - As I said in my video last week, this opportunity might not be for you. HOWEVER, there’s a real good chance your significant other would love it.
Tokens Of Appreciation
September 5, 2008 by jim · Leave a Comment
Tokens Of Appreciation
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I love hearing from my readers. It really makes my day when someone takes the time to reach out and write me a short note in reply to one of these newsletters. Who doesn’t like to feel appreciated? So to all of you who have written me to tell me how much you like these constant emails of mine, THANK YOU from the bottom of my heart.
Here’s two quick tokens of appreciation from ME to YOU. The other day I wrote about video testimonials. Two things I forgot to mention:
1- Numbers don’t lie. So be sure to use specific numbers in testimonials whenever possible.
“I dropped 20 pounds.”
“I’ve gone down three dress sizes.”
“I lost four inches from my waist.”
2- If you have trouble getting testimonials from clients then write them FOR them. Yes, you need to tell the truth. Yes, you need to show it to them for their approval before using it. But hey, if they won’t do it then take the initiative and do it for them. It beats the alternative.
Ok, back to tokens of appreciation for a moment. Businesses are built on relationships. Relationships with:
Clients
Prospects
Strategic Partners
Journalists
Employees
Vendors
And on and on and on…
How often do you show them YOUR appreciation? What are you doing to strengthen your relationships with them? This question is for me as much as it is you. If we want great businesses we need to have great relationships.
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Still love ya.
Yours in prosperity,
Jim Labadie
http://GetPrograde.com
PS- A great token of client appreciation can be a gift of your favorite Prograde Nutrition products. What better way to get them to try a brand you recommend? http://GetPrograde.com
PPS- Have you read the http://www.ultimatefitnessbusiness.com report yet? It’s a MUST read for any trainer serious about doubling their income.
Use Your Passion
September 2, 2008 by jim · Leave a Comment
The other day I did a coaching session with a fitness pro who has a different personality than mine. He didn’t feel comfortable saying things the way I say them in http://www.howtogetmoreclients.com/
100% cool with me.
When I get passionate and worked up about something I tend to get very serious and a bit in your face. I don’t intend it to be mean or offensive in anyway.
It is meant to get people to take action and better themselves.
One of my favorite things to tell people, because it is effective and 100% true, is I won’t take on anyone as a client who I think will make me look bad. I only work with those who will do what it takes to succeed. Period.
The coaching client felt the same way, but felt very uncomfortable saying it the way I say it.
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Again, that’s perfectly ok with me and I’m glad he told me.
Why?
Because he has to be himself. If he tries to sell without using his genuine personality his prospect will literally, I believe, “feel” something is “off”, and he will blow his sale.
So that’s why we changed the same premise around so he could say basically the same thing in his own “voice”.
We came up with something like this:
“If you aren’t serious about this then I simply will not allow you to waste your money. I won’t take it.
This is going to take hard work and discipline and if you aren’t ready to commit to that then I really don’t want to see you waste your money.”
There’s a better way to sell personal training. It’s a whole lot easier than you think. PLUS, you can do it with complete honesty and integrity.
Who loves ya?
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Yours in prosperity,
Jim Labadie
http://www.howtogetmoreclients.com/
PS- $17,000 in the span of a couple days…
‘Hello Jim,
Samantha Taylor here in Tampa. Just wanted to drop a line to you and tell you how much I appreciate what you do. Since I have listened to your Ultimate Sales Kit program, it literally has transformed how I FEEL about my business.
Friday I sold another $10,000 program using some of these techniques! And last week I sold a $7000 program!’
Samantha Taylor
Tampa, FL
http://www.howtogetmoreclients.com/
PPS- You’re not allergic to $17,000, are you?
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