Not pretty, but super effective
June 13, 2008 by jim · Leave a Comment
Welcome back! If you want results quick, check out my "63 Must-Have Sales Tips for Personal Trainers"
In April of 2005 Ryan Lee, Debbie Cohen and I put on our overnight seminar called Fitness Prosperity.
And even though it was about 2:00 in the morning we still had a woman near the front row complain that she doesn’t like long sales copy.
It’s not the first time we’d heard it.
I just heard about it again from a reader the other day.
According to her I’d have a better shot of selling something to her without it.
While I’d love to have her as a customer, I’d much rather have the thousands of others that have read my copy and actually made a purchase from me.
And I guess it doesn’t bother women that much because Jayon Hunter and I are selling the crap out of our http://CarbRotationDiet.com program and 73% of our customers are women.
It’s really simple.
I’m never going to tell you a long sales letter site it pretty.
But I am going to tell you they work. And they work really, really well.
They always have and they always will.
Who loves ya? 
Yours in prosperity,
Jim Labadie
PS - Speaking of Ryan Lee, his http://Body-Bot.com
software is going up in price at midnight tonight. Pretty sure it’s going up to $67, but it might be $97.
PPS - And in case you haven’t looked into it already, he’s got something like 100 pre-made workouts you can use with it. Pretty cool stuff. http://Body-Bot.com
Look your prospects dead in the eye and say…
May 30, 2008 by jim · Leave a Comment
Most trainers are scared to death.
Scared to death to ask for what they are worth.
It’s unfortunate, because it seems the ones who have no problem asking for high fees aren’t worth what they charge.
If you can’t look a person square in the eye and say without an ounce of hesitation, “I charge 250 smacks for a consultation and comprehensive plan”, well, you have no chance of getting it.
Now some of you are reading this and thinking, “250, that’s it?”
Others are scratching their heads wondering, “Do some trainers really get paid that much for a consult?”
It’s so freakin’ obvious, but it’s true: You have to believe in yourself.
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If you’re good at what you do, with the right positioning, marketing and publicity, you’ll be shocked at what you can charge for your programs.
As I wrote you yesterday, my friend Rocco Castellano of http://UltimateConsultationSystem.com has ZERO problem asking for - and getting - up to 500 bux for consulting.
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And for now, you can get his entire system for just $29.
You better BELIEVE his system kicks you know what and will give you all you need to add this crazy lucrative revenue stream to increase your bottom line.
Who loves ya?
Yours in prosperity,
Jim Labadie
This Thursday at midnight EST, Rocco will be raising the price to $67. That’s a promise.
Just the forms and handouts alone are worth a couple hundred clams.
The http://UltimateConsultationSystem.com is a complete no-brainer.
Proves what we expected all along
May 28, 2008 by jim · Leave a Comment
I was reading Bedros Keuilian’s newsletter the other day and watched a great video he included.
I’ve been saying this for years now:
People are much more concerned with what they look like naked than with their health.
You might not like it, but it’s very much true.
Watch the video proof from The Today Show at:
Does your marketing reflect this? Or do you listen to the ridiculous industry associations who tell you to market health benefits?
Look, if you REALLY want to make moolah AND help a lot of people you need to be telling people your program is going to help them melt fat off their belly, butt, hips and thighs.
That is what the majority of people WANT.
And it is certainly what they will PAY for.
Help people look better naked. They’ll get the health benefits as a result.
Just hide the medicine in their apple sauce.
Who loves ya?
Yours in prosperity,
Jim Labadie
http://ProgradeBusiness.com
PS - If you want a fat blasting program your clients and boot campers can actually live with use the Carb Rotation Diet. We’ve created a Men’s edition http://GetRidofMyGutDiet.com
and a Women’s edition http://Dress-Size-Reduction-Diet.com drop zone divx download
PPS - I’ve been getting asked lately if there is any difference between the men’s and women’s. The bonuses are different, but the info in the ebook is the same. It’s just that one is written so it speaks more to men. And the other speaks more to women.
40 Clients in 40 Minutes
May 28, 2008 by jim · Leave a Comment
Ok, so I do NOT know if his presentation took 40 minutes. It very well may have been less.
But I do know the result was pretty astounding.
I also know I am going to have to raise the price of my http://AmazingFitnessPresentations.com kit real soon.
See for yourself why I can’t continue to give this info away so cheap:
“Hi Jim,
I wanted to thank you for your email and concern about the http://AmazingFitnessPresentations.com kit. I have been putting the information to good use.
My first experience was at a church function. We signed up forty (40) new clients.
We are doing a yoga class once a week at the church hall. Everyone was very excited about this new class and to experience a new exercise routine on the church premises. I am sure that once we get a few classes going, we will start building new clients. This kit has been very helpful and informative to me and my group.
I enjoy reading your emails everyday and I will encourage every personal trainer to get this kit. Thanks again.”
Best Regards,
Martin Addo
AshantiWarrior.com
JL: Great job, Martin! Take my info and run. All the way to the bank, that is.
Bottom line: If you’re not using public speaking to grow YOUR fitness business you need to have your head examined.
But I still love ya.
Yours in prosperity,
Jim Labadie
PS - Get it before I raise the price. And you know I will
http://AmazingFitnessPresentations.com
Saturday inspiration you do not want to miss
May 27, 2008 by jim · Leave a Comment
Please keep sharing your stories with me. There are other fitness professionals out there who really want to read them.
There are good trainers in tough financial spots who really need an encouraging word.
Here is your Saturday inspiration!
********
“Hi Jim,
Your words are inspiring and you have been a huge help in making things happen!
I have been in graduate school for the last 4 years and finally graduated this April.
I have been studying acupuncture and will be specializing in sports injury and muscular-skeletal pain.
The BIG VISION is a huge holistic center that incorporates alternative medicine/nutrition, etc and fitness.
In February, I started feeling panicked about what I was going to do for money after I was out of school, as no matter what type of healthcare practitioner you are, it takes a long time to create a strong client base.
Since I have been in the health and fitness industry for quite some time, as well as previously being a professional firefighter for the City of St. Paul, I decided to put together a youth conditioning camp for this summer.
Well, word spread like wildfire and I now have a full class (20 kids). I got insured, met with a lawyer and created a business.
That gave me some serious momentum and I thought “what the heck”….may as well try adding adult boot camps!
The response has been overwhelming! I will fill my first boot camp up this week (20) and am on the road to adding a whole new session of 20 more people.
You would not believe the enthusiasm! The park is reserved, I have found all sorts of exercise balls, medicine balls, body bars, etc. on craigslist.com and I am gearing up for a very busy summer!
Oh yeah, I will deposit about $8000 in the bank by the end of June.
Sweet. Working an average of 2 hours a day. Nice. Working on getting a website set up too.
I am excited to build a community base around myself and in turn, help people, motivate people, and inspire people. Your emails have been such great encouragement and I look forward to being a part of your sports related community.
Thanks so much!”
Kate Klaers
The Athlete Lab LLC
Where Athletes Are Made.
********
JL: Awesome job, Kate. You didn’t focus on the problem, you focused on the SOLUTION. You’re the perfect example of what happens when you start taking action and making things happen.
Who loves ya?
Yours in prosperity,
Jim Labadie
If you need help closing sales http://HowToGetMoreClients.com control factor free download
If you need help starting your own boot camp http://HowToProfitWithBootCamps.com
If you need help growing your existing boot camps http://SixFigureBootCamps.com
If you need help with public speaking http://AmazingFitnessPresentations.com
At the end of the day…
May 25, 2008 by jim · Leave a Comment
Just received this question for a more-than-satisfied http://HowToGetMoreClients.com customer.
****
Hi Jim,
First of all I’d like to say a thank you for the information that you send in the emails, I keep them all and read some of them again when I’m about to sit down and take action against some of my goals for the day. Very motivating and inspiring!
Also got Ultimate Sales kit a couple of months ago and that has also helped me to no end. While I thought I was pretty good at sales, the information has helped me convert even more clients but just as important to me, saved time by not doing long drawn out consultations.
Hell, I even convert the email queries by tackling them differently. A lot more to be implemented but progressing all the time.
I’d like to ask you a quick question as to where you stand on advertising your prices/packages on your website for PT services please. Do you think it is something you have to do, worth doing or to stay away from and by doing so concentrate on the service, USP’s, pain etc and then getting into the numbers as part of the prospecting.
One of my thoughts is that you may deter a prospect contacting you because they get more influenced by the price than they ought to be when the exact same prospect could contact you via the website with no price information and not be deterred by the price because the sales meeting has worked it’s magic.
Where do you stand on this, Jim.
Thanks again.”
Michael Bach
Manchester, UK
JL: First, I’m very happy to see the Ultimate Sales Kit for Fitness Professionals
hot shots free kit is money in the bank for you.
And you’ve hit the nail on the head. The amount of time that kit saves you is worth a King’s ransom.
Now, on to your question.
At the end of the day, the answer is, you have to test to see what works best for you.
Some trainers will testify until their blue in the face you MUST put your prices on your website to get rid of the tire-kickers.
Others will swear up and down you should NEVER have them on your site.
Personally, I think if your prices are in line with your competition you CAN have them on your site. But again, test and see.
At the same time, if your prices are WAY more than the competition your best bet will probably be to keep them off the site.
When in doubt, test and analyze the results.
When all is said and done, that is the ONLY way to know for sure.
Who loves ya?
Yours in prosperity,
Jim Labadie
PS - When YOU own my Personal Trainer Sales
Kit, YOUR competition is in for a world of hurt.
Makes the most of the Internet for you
May 24, 2008 by jim · Leave a Comment
I got the idea for this newsletter after Jayson Hunter showed me an email exchange between him and one of our http://CarbRotationDiet.com newsletter readers.
Plain and simple, Jayson told this woman she should NOT purchase the book because she wasn’t willing to follow some of the basic principles of it.
She wrote back to him thanking him SO much for his honesty and went on to write about how many scam artists there are online these days.
So here’s the lesson:
That’s why you can use tools like Twitter
( http://twitter.com/jlabadie72 )
and Facebook
( http://www.facebook.com/home.php?#/profile.php?id=610940432 )
to build relationships with your prospects.
My friend and fellow fitness pro, Scott Tousignant, may very well have the hardest last name in the world to pronounce
BUT he’s amazing at using all the tools available to him on the Internet to build credibility and relationships.
Scott also takes full advantage of http://Thei360blog.com software to kick serious you know what in the search engines.
If you haven’t seen already, I’ve done away with my sad little Blogspot blog and moved into the year 2008 with http://JimLabadie.com
Harness the power of the Internet. Use all the tools available to you.
Who loves ya?
Yours in prosperity,
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Jim Labadie
PS - Seriously, get with the program and switch to http://Thei360blog.com - they can even transfer over all your old posts into your new 21st century blog.
Something you need to understand
May 21, 2008 by jim · Leave a Comment
When you give a free presentation to a networking group, civic organization or club, the people who come up to you immediately afterwards are the ones who want MORE free info.
They’ll practically “rush the stage” to get at you ahead of everyone else.
The ones who want to hire you are the ones who will patiently wait behind that crowd a little while until you are done talking to the moochers.
Unfortunately, if you handle your talk the wrong way there will be so many moochers the people who want to hire you are likely to leave.
They can’t wait around for ever, so make sure you know how to handle things the right way.
Who loves ya?
Yours in prosperity,
Jim Labadie
PS - You can discover the right way to handle things here: http://AmazingFitnessPresentations.com
PPS - My guess is this may have happened to you before.
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Lands speaking engagements with ease
May 13, 2008 by jim · Leave a Comment
Thanks to all of you for all the kind words about my grandmother. There’s no way I could get back to all of you personally, but please know my family and I greatly appreciate all of your thoughts and prayers.
********
A quick tip for today as well.
I’m often asked how to land speaking engagements.
Well, like anything else, if you’re good, you’re going to get referrals.
I never once gave a fitness presentation to a networking group or club that did not result in a referral to speak to at LEAST one other place.
So, again, like anything else, just get started asking people you know about places you can speak at. Just ONE will open doors to countless others.
Who loves ya?
Yours in prosperity,
Jim Labadie
PS - And if you actually want to turn those talks into serious moolah you should take this piece of advice, too. Get my http://AmazingFitnessPresentations.com program and see what happens.
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Loaded Steakhouse Burger
May 9, 2008 by jim · Leave a Comment
Every morning, at some point, I drive south on US Hwy 1 to my office.
And right next to my building you’ll find a McDonald’s and Burger King.
This Friday I saw a big sign on the BK billboard for the Loaded Steakhouse Burger.
Have you ever seen the Mel Brooks comedy “History of the World, Part 1?”
There’s a scene where Mel Brooks is fighting Roman soldiers.
“I’m figthin’ with cardboard!”, he screams after his sword and shield are chopped in half.
Obviously, it’s much funnier when you see the actual scene and the cardboard prop he was using to defend himself.
Anyway, to the point:
I don’t know what the hell is in a Loaded Steakhouse Burger, but I’m sure it ain’t good.
Everywhere you turn your prospect is getting hit over the head with marketing messages from major corporations for 1,000 calorie burgers.
And most trainers are walking around stapling flyers to trees telling the few people who will actually look at them all about how many certifications they have.
In other words, if you suck at marketing you’re fighting with cardboard.
But don’t worry, they can always pass on the Loaded Steakhouse Burger and go to McDonald’s. They’ll save a few hundred calories eating a Big Mac instead.
Who loves ya?
Yours in prosperity,
Jim Labadie
PS - Fight with real weapons from Alwyn Cosgrove and Pat Rigsby: merchants of venus aka dirty little business a free download
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