First Strategy For Retaining Clients
December 24, 2008 by jim · Leave a Comment
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First Strategy For Retaining Clients
I don’t know of any fitness business that doesn’t want to retain its clients.
Pretty obvious, right?
Well, since most businesses do a lousy job of it, I guess it isn’t so obvious.
One day I asked the legendary Alwyn Cosgrove his strategy for retaining clients.
His answer:
“Clients make the decision to renew in the first 30 days, regardless of how long they signed up for.
So the key is customer service in the first 30 days, and “front-
loading” the training programs so that they get GREAT results in the beginning.”
I think the most important part of his answer is “in the first 30 days, REGARDLESS of how long they signed up for.”
Now if you’ve been paying close attention you’ll remember that at the end of December I was telling you about something I was working on with Registered Dietitian Jayson Hunter.
Something SPECIFICALLY designed to help you deliver faster results AND retain your clients.
Well, that “something” is ready to go.
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The http://CarbRotationDiet.com is the perfect addition to your “front-loaded” training programs.
It’s specifically designed to help your clients drop up to 15 pounds in 30 days.
Again, Jayson is a Registered Dietitian. This isn’t some BS program. This is the real deal.
The http://CarbRotationDiet.com delivers incredible up-front results through a program that is perfectly safe AND healthy.
More importantly, it delivers a TON of powerful information which results in consistent fat-loss after the first 30 days. AND it teaches how to make the lifestyle changes necessary to KEEP the pounds off.
Oh, and we’ve also created Men’s and Women’s versions of the program. It can’t get any easier for you. Check ‘em out at http://CarbRotationDiet.com
Who loves ya? 
Yours in prosperity,
Jim Labadie
http://CarbRotationDiet.com
PS- Do you trust Alwyn Cosgrove’s opinion?
“Jayson Hunter is the difference between a good program and a fantastic program.
After seventeen years in the fitness and weight loss field - I have a core group of experts that I trust and respect. Jayson Hunter has become my go-to guy when it comes to nutritional counseling, weight management programming and operations. He’s the best there is”
Alwyn Cosgrove
AlwynCosgrove.om
A Living Reality
December 21, 2008 by jim · Leave a Comment
What are YOUR dreams.
One of my customers used to live below the poverty line.
Today he’s on his way to a mid-six figure income.
One of my customers used to live in his car.
Today he lives in a condo by the beach.
What are YOUR dreams.
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Are they getting closer or are they moving further away.
I’ll love ya no matter what.
But why not be one of my success stories INSTEAD of one of the trainers who just reads my emails and never takes action.
Yours in prosperity,
Jim Labadie
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PS - These are the tools that take dreams and turn them into realities:
http://HowToProfitWithBootCamps.com
A Deadly Myth
December 21, 2008 by jim · Leave a Comment
The other day one of my customers emailed me with a serious concern.
“Hi Jim,
I bought your http://HowToGetMoreClients.com package awhile ago and love it. I’ve gotten several new clients using your techniques. Right now, I am basically indentured to a local chain club.
On to my real question. Is it possible for a Trainer (me) who has no 4 year degree, but does have the appropriate certifications and a drive to succeed and make money, to have a 6 figure income? Is this possible? Is it common? Would a degree be necessary? Or is this something that’s just “nice” but not required?”
-Chris
JL: Chris, glad the http://HowToGetMoreClients.com Kit is serving you well. I think every trainer should have a copy of that product because sales is a skill everyone needs to have in their toolkit.
To answer your question:
There are plenty of millyunaires who don’t have a high school degree, never mind college.
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Shoot, there are rich people who can’t even read.
But they sure can dream BIG. And I’ll bet dollars to doughnuts they own at least one business - if not several.
The educational system in the United States creates employees.
And employees help business owners get rich.
I’m NOT suggesting that education isn’t important, but it is a Deadly Myth to think getting a 4 year degree is the key to financial freedom.
To think going to college and getting a good paying job is the path to financial security is just dead wrong.
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I highly recommend creating boot camp businesses because they allow personal trainers the time to learn about financial freedom.
If you can earn in just one hour what would normally take you three hours of one-on-one training…or four…or five…well, do you have any idea how much you can learn about building wealth during the hours you WOULD HAVE spent training clients one-on-one?
Who loves ya?
Yours in prosperity,
Jim “The Liberator” Labadie
PS- No matter what your financial outlook right now, if you want to be a successful business owner you MUST be able to sell.
http://HowToGetMoreClients.com
PPS- Boot Camps allow you the time to learn even more about creating true Financial Freedom. Be smart and start your own.
http://howtoprofitwithbootcamps.com
Big Day Today
December 20, 2008 by jim · Leave a Comment
*Be sure to read this entire email to discover how you can get two of my best fitness business products for nuttin’.
I’m a BIG believer in public speaking. There are so many things it can do for your business. But speaking to personal trainers can be pretty darn interesting when the subject is anything other than exercise or nutrition. The average trainer just doesn’t “get” a guy like me. They’re usually one of two kinds:
1- They just don’t care about making moolah
2- They don’t have a clue about the subject but they think they know everything
Needless to say I don’t present at the “standard” personal training industry events. For the most part, it’s just not worth my time. I’ve got better things to do than give away all my best information for nothing to a bunch of meatheads and get essentially zilch in return. I’ve done some in the past and they were, for the most part, a complete waste of time.
But the Perform Better events are really good. And the Ryan Lee Boot Camps were out-of-this-world. There are seminars out there that are more than worth your time and mine.
And that leads me to some really, really good news. Today is a BIG day for the personal training industry because there is a NEW event that is going to take you and your training business to a whole other level.
http://fitcommexpo.com/ has over 100 sessions presented by the best-of-the-best. You don’t have to travel. It’s all virtual. And you can’t beat the price. Seriously.
Besides me, here are just a few of the other presenters:
Pat Rigsby and Nick Berry
Alywn Cosgrove
Mike Boyle
Dr. Chris Mohr
Amanda Vogel
Jayson Hunter
Susan Hill
Brian Grasso
Steve Cotter
Jason Ferrugia
John Berardi
Victoria Johnson
Diane Vives
Dr. Evan Osar
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Nicki Anderson
Lee Taft
Stephen Holt
And a whole lot more…
Look, I could go on and on and on about this one. But it’s really simple. To my knowledge, there simply is no other way to get so much incredibly valuable info for so little.
You need to be all over http://fitcommexpo.com/ This is as good as it gets.
Two Products for Nuttin’
And here’s the best part. When you sign up for http://fitcommexpo.com/ through this newsletter you will receive two of my killer products as a bonus.
Here are the super simple instructions:
1- Go to http://fitcommexpo.com/ and register.
2- Email your registration receipt to LabadieBonuses@mindspring.com
3- My Operations Manager Michelle will verify your purchase and send you an email with download instructions for two of my best business building products.
4- The products are my Fitness Business Mindset audio program AND Secrets to Scoring
Publicity in Top Fitness Magazines.
5- Yes, it’s that simple.
Who loves ya?
Yours in prosperity,
Jim Labadie
http://fitcommexpo.com/
PS - My session alone will be worth ten times the cost. To not take advantage of a learning opportunity like this is criminal.
PPS- Again, you get two of my best info-products just for signing up today. Those products alone - and my personal http://fitcommexpo.com/ session in March - are easily worth ten times the admission price.
Time Sweet Time
December 12, 2008 by jim · Leave a Comment
At any given time I’m making my way through a handful of books. Right now I’m reading one about Real Estate Investing, one about protecting your assets via corporations and one on Pay Per Click marketing. I like to read a couple pages here, couple pages there. I like to take my time. In fact, I like to make my life as stress free as possible.
About now you’re thinking, “Come on, Labadie, who doesn’t want their life easy?”
Well, from the trainers I speak to, not many, actually.
Sure, they may say they want things easier. But who cares what people say. I’m much more interested in what they do. I want to know if they’re outsourcing simple tasks or leveraging their time.
Here’s just some of the things I delegate/outsource:
- Customer Service emails/calls
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- Book keeping
- Paying my business bills
- Tax preparation
- Order fulfillment
You could also have someone do these for you:
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- Contact clubs, organizations and corporations about speaking engagements
- Contact media outlets to create a media list in your local area
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- Use http://getprograde.com/ to automate nutritional product sales
Oh, and don’t forget you can run boot camps so you earn more per hour. There are plenty of other trainers out there doing these things and making a killing.
So keep track of your time and decide which things you can delegate. Have courage and take the leap. Time is something you’ll never get back. Ever.
The only thing holding you back is you.
Who loves ya?
Yours in prosperity,
Jim Labadie
http://howtoprofitwithbootcamps.com/
http://sixfigurebootcamps.com/
PS- But make no mistake about it, if you are a fitness pro and you currently are NOT where you want to be, then Boot Camps are a great option to get you there.
PPS- http://howtoprofitwithbootcamps.com/ is for you if you do NOT run camps already. If you run camps and want to take them to a higher level then you want to go with http://sixfigurebootcamps.com/
Boo Hoo Hoo
December 8, 2008 by jim · Leave a Comment
As expected, my ‘Ranting and Raving’ email ruffled some feathers yesterday. Not many people like to be called lazy. Fat people don’t. Broke trainers don’t either.
Interestingly I heard from quite a few people OUTSIDE of the industry who were none too happy with me. Apparently laziness is not one of the main factors - in their opinion - why the people of this nation are so friggin’ fat.
The cries came forth:
“We need to motivate the people. We need to find a way to inspire them.”
I couldn’t agree more.
How about this for motivation:
- You’re so fat you can’t tie your own shoes
- You’re so fat you can’t walk a flight of stairs without feeling like you’re going to have a heart attack
- You’ve put yourself at serious risk of having a heart attack because you’re so fat
- You’ve got a serious chance of becoming a diabetic because you’re so fat
- Your kids may not have a parent because you might die young because you’re so fat
My girlfriend is a psychotherapist. She has worked in hospitals where you will see some of the saddest things you can imagine. And she’ll gladly tell you the same thing: You cannot help people who do not want to be helped.
Have you ever heard of Seminar High?
That’s where you go to some kind of educational or motivational seminar for a day or a weekend and get all pumped up. I’ve been to many. I’ve spoken at many.
Do you know how long that euphoric feeling lasts? Do you know what happens to the grand plans of most people after being motivated like hell all weekend?
Well, some people really do what they say they are going to do. They take action and the start kicking some serious butt. These people are motivated from within.
Other people - MOST people - do nothing. They get home, turn the TV back on and go numb watching the latest on Britney, Brad and Angelina.
Whether you want to be healthy, or wealthy, or both, you’re going to have to work. And you’re going to have to work hard.
Your motivation comes from within.
Is it going to be a LOT harder for some people than others? Yes. Yes, it’s going to be a LOT harder for some than others.
Do people deserve all the love and encouragement we can possibly give them? Yes, they do.
Can we do it for them? Nope.
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I’m a very blessed guy. I say thanks everyday for all I have. And a lot of people read my emails for inspiration. I’m grateful to be able to give it to them. But my readers and customers who go places, the ones who move in the direction of their dreams, are always motivated from within.
Always.
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I still love ya.
Yours in prosperity,
Jim Labadie
PS - If you have the motivation, I have the tools.
http://www.carbrotationdiet.com/
http://www.howtogetmoreclients.com/
http://www.velvetropereferrals.com/
http://www.amazingfitnesspresentations.com/
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Confessions Of An Email Addict
December 4, 2008 by jim · Leave a Comment
Confessions Of An Email Addict
I’ve got to come clean.
I feel the need to confess.
I’m an addict.
If there’s one thing I could consider myself addicted to it’s Email.
I’m not sure how it happened or when.
But it did.
And the first thing is to admit I have a problem.
I have been checking it way too often for far too long.
So I’m testing something out.
I’m only checking emails on Mondays and Fridays.
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Not exactly what Timothy Ferriss recommends in The Four Hour Work Week, but it’s a start.
So far, so good.
I feel a HUGE burden lifted from me.
It is amazing how refreshed I feel.
And I’m already much more productive.
Not only am I getting more work done, but it has also helped me pinpoint areas where I can delegate more.
Please understand, I’m not taking this lightly at all.
Once you get caught up in email it blows your whole day. At least that’s what it does to mine.
We’re all addicted to something. Just because it isn’t drugs or alcohol doesn’t mean it isn’t an addiction.
It might not be lethal like a drug or alcohol addiction.
BUT if something is interfering with the pursuit of your dreams then you better believe it’s a SERIOUS issue.
So your first homework assignment for 2008 is to search your soul and find something negative you are addicted to.
You might be addicted to CONTROL and not willing to delegate because of it.
You might be addicted to FEAR and don’t act because of it.
You might be addicted to ONE-ON-ONE TRAINING and refuse to earn more while working less because of it.
You might be addicted to FEELINGS OF UNWORTHINESS and not leading as prosperous a life as you could because of it.
You might be addicted to ENERGY VAMPIRES without even knowing it. And because of it you’re so used to having the life sucked out of you by negative clients you don’t even notice it anymore.
The first step is admitting you have a problem. I ain’t kidding.
Who loves ya?
Yours in prosperity,
Jim Labadie
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http://velvetropereferrals.com/
PS- Break your ENERGY VAMPIRE addiction NOW:
“When Jim Labadie first taught me about http://velvetropereferrals.com/ I was hooked instantly because I KNEW it would allow me to train exactly who I wanted to work with.
I had a waiting list of people to train with me when I didn’t even own a gym, all my training was in a small dungeon like garage or outdoors at playgrounds. Everyone thought it couldn’t work, but it did, and it worked BIG time.
This past summer I opened my gym, and, did the biggest mistake one can ever make, and that is to see what other facilities are doing as well as listening to family and friends. Dan Kennedy will say the same exact thing.
So, I loosened up my Velvet Rope principle because I wanted to pack in clients. BIG mistake!
I began working with clients that were half way committed; they showed up half the time and then disappeared.
I also went through a dry season, where I wasn’t getting any new clients at all. The law of attraction worked against me until I went back to doing what worked.
I started putting up the Velvet Rope, I began turning down clients who seemed less than 100% committed or whose parents were the type that seemed to interfere with everything I did.
In the past month my gym has boomed with new clients and we’re busier than ever before.
Most importantly, I am back to working with the clients I WANT to work with.
If you’re not using the http://velvetropereferrals.com/ system it is highly likely you have clients who are half assed and they are probably NOT the type of client you REALLY want to work with.”
Zach Even-Esh
Edison, NJ
http://velvetropereferrals.com/
Speaking, writing and big bux
December 4, 2008 by jim · Leave a Comment
More questions, more answers. Grab some Friday knowledge.
“Jim,
My name is Adam. I am a Fitness Director for a Personal Training Company that does business out of a 45,000 square foot gym. The gym opened the doors in December 2007.
I subscribe to your emails, have purchased your http://HowToGetMoreClients.com Kit and http://HowToProfitWithBootCamps.com Kit. I Love the content! I have some questions for you…
I have NO problems selling once people are in front of me (thanks to your tutelage).
However, I need help with ideas to get more people in front of me. In our system, all new members receive a complementary fitness consultation.
This is how I get most of my prospects. Nonetheless, there are 3 other Fitness Directors that also feed off of those prospects.
Keep in mind; I can only sell Training to individuals with current memberships, so most of the marketing has to be internal.
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I appreciate your creativity, and would love to hear how you would get more of the existing gym members to set up consultation appointments.
To your Health,
Adam Petropolis
Core Concepts / Westminster
Fitness Director
JL: Adam, you’re my customer already, so obviously you’re a VERY bright guy My advice to you is simple.
First thing to know is others in your club will probably duplicate your strategy as soon as they see the results you get.
But that should never stop you.
Second, you can’t do enough speaking and writing.
You should have simple “how to” articles on subjects your members want to read about all over the club.
And make sure you’re writing for the correct target market.
They are SOOO easy to write.
- Catchy headline
- Intro paragraph explaining a problem
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- A few tips helping solve that problem
- A strong call-to-action for prospects to take next
You can also do some in-house presentations on subjects people really want to know about.
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It’s April and bathing suit season is right around the corner, so that’s the topic you want to go with right now.
For the entire lowdown on speaking to get clients and boot campers check out http://AmazingFitnessPresentations.com
Of course, you can also sign up at http://ProgradeBusiness.com to become a Prograde Pro and get full access to our entire 12 week Weight Management course.
Anyway, become the dominant trainer by outsmarting the rest. Make it known to the membership that you are THE expert in the club.
And nothing accomplishes that faster and easier than speaking and writing.
Who loves ya?
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Yours in prosperity,
Jim Labadie
PS - Yes, all of these resources are SPECIFICALLY designed for the fitness industry. Take advantage of them.
http://AmazingFitnessPresentations.com
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The fitness forcefield
December 2, 2008 by jim · Leave a Comment
Some trainers know this.
Many don’t.
If you’re in business for yourself you need to be incorporated.
It’s not just for the tax benefits. Though you’d be certifiable not to take advantage of them.
No, the big one is for the legal protection.
God forbid you get sued they sue your corporation, not you personally.
And for those of you who already are incorporated, make sure you are treating your biz like a corporation.
That means keeping track of corporate meetings and minutes.
Yes, they are necessary to MAINTAIN the legal protection of a corporation.
I’m not a lawyer. So if you need more help with this you need to speak to yours.
But make sure you do.
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Make sure you cover your butt.
An ounce of prevention is worth a pound of cure goes for everything. Not just health.
Who loves ya?
Yours in prosperity,
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PS - Take your boot camps to the corporate level. Create a real business. http://SixFigureBootCamps.com
Here's a question I'm asked often
December 1, 2008 by jim · Leave a Comment
Here’s a question I’m asked often:
“I am thinking of creating an eBook.
But not sure how to create a joint venture, what it even entails ,or how to negotiate it.
I have no problem contacting people I don’t know. I’m just not sure how to create a proposal…is it as easy as ” I want to create this product and would like to utilize your free reports and email list and here’s what’s in it for you…..(another thing I’m uncertain of)
Can you point me in the right direction?”
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JL: First off, I congratulate anyone for taking action. I love hearing from anyone who is getting off their butt and moving in the direction of their dreams.
Second, most of the JV’s I do in regards to internet marketing are with people I know very, very well.
And that is the key.
If you’re approaching someone who has a large list to help you promote a product you need to:
a - take a deep breath
b - relax
c - ask them what you can do to help THEM
d - create a RELATIONSHIP with them first
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Relationships, relationships, relationships.
Yes, you’ll never get what you don’t ask for.
But you’re more likely to get it from someone you already know very well.
Who loves ya?
Yours in prosperity,
Jim Labadie
PS - My friend Ryan Lee is GIVING books away. And if you’re interested in creating an ebook of your own, well, you want a copy of http://PassiveFitnessIncome.com
