So I’m sitting here in my hotel room at the Luxor in Vegas. I was just checking email so I figured I’d write a quick post.

Today Jayson Hunter and I had our Mastermind meeting with some serious fitness internet marketers. The lineup included:

Jeff “The Muscle Nerd” Anderson
Rob Polous
Scott Colby
Mike Geary
Craig Ballantyne
Ryan Lee
Geo Derice
Kyle Battis
Vince DelMonte
Josh Hillis
Arnel Ricafranca

These guys are serious students of Internet Marketing. There was some very high level info flying around.

But ya know what?

At one point in time they didn’t know a damn thing about it. They just learn and learn and learn.

And they do and do and do.

If you want to create an ebook and get into the info product game, make sure you are more than willing to learn.

These guys know so much it’s scary.

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Another message I repeat over and over today:

Wealthy people understand deep down in their soul the most precious commodity is time.

Most people say that, but they don’t really get it.

So let’s get you started on some ways to make more of yours:

- You should be leveraging the hell out your connections and making your relationships work for you

- You should be training groups instead of one-on-one

- If you’re doing public speaking the right way you should never leave an engagement without someone in your audience offering you the chance to speak somewhere else.

- And you should be doing public speaking because it makes more sense to sell to a room of 20, 30, 40, 50 or more than just one.

- You should be building relationships with the media in your area so they COME TO YOU when they need an expert on fitness.

- Do you have a support system of other entrepreneurs to help you avoid mistakes they have made and put you on the fast track to success.

- Are you recycling all of your content so you turn articles into newsletters, press releases and videos.

- Are you wasting your time with a free blogspot blog that doesn’t get jack you know what for traffic.

How many years do you have left.

How valuable is your time to you.

Are you making the most of your life or not.

Still love ya.

Yours in prosperity,

Get http://howtoprofitwithbootcamps.com/ if you want to START training groups.

Get http://sixfigurebootcamps.com/ if you ALREADY train groups.

Get http://amazingfitnesspresentations.com/ if you want to know the RIGHT way to do public speaking.

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with the help of Pat Rigsby and Nick Berry I’m getting more and more organized.

But like most every entrepreneur, I’ve always got more to do.

There’s always something that I just “haven’t had the time for.”

Well, that’s what I thought today.

Then it hit me:

What a load of crap.

I tell people to watch their self-talk all the time and here I was using the lame-ass excuse, I haven’t had the time.

No.

I haven’t MADE the time.

So anyway, that’s my new thing.

It’s either not worth my time or I will make the time.

Now one of the things I hadn’t MADE the time for was to post these videos I had recently shot.

You see, before I left for the Send Out Cards convention I took some amazing behind-the-scenes footage of our Prograde Nutrition facilities.

But they’re all posted up there now.

http://www.youtube.com/progradenutrition 

Seriously, you’ve gotta check ‘em out.

And if you sell Prograde, you definitely want to embed these videos on your website and blog.

Don’t worry, I don’t mention our site or link or anything at all.

So just post the video and send them to YOUR Prograde store.

Who loves ya?

Yours in prosperity,

CEO

http://ProgradeBusiness.com

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Pat Ribsby wrote a great newsletter about this awhile back.

Plain and simple, there’s no defined career path for trainers.

Most of the time a trainer gets a certification and gets sent on their merry way to fend for themselves.

Heck, how many times has someone told you they’re a part-time  trainer who has a full-time job in another field.

Or they work part-time as a bartender or limo driver or something.

The truth is, you CAN make a great living as a trainer if you seek out the knowledge of those who’ve actually made a business and career out of it.

Look, life is what you make it.

And while YOU might not be one of the part-bartender/part-trainer types, it is OUR collective responsibility to improve the credibility of this profession of ours.

Even if you’re a successful trainer already http://personaltraineru.com/ is the perfect place for you.

Why.

Because there are a ton of newbies on there who need your help and guidance - that’s why.

Come join us and help raise the bar.

Who loves ya?

Yours in prosperity,

PS - Just got this email from Nii Wilson. He’s one of my very successful http://howtoprofitwithbootcamps.com/ customers. In fact, I interviewed him for http://www.sixfigurebootcamps.com

“I’m loving http://www.personaltraineru.com

I love the professionalism and the “help each other team type of atmosphere.”

Most forums are negative but PTU is great.

I just wish more college programs taught what you teach, that way there would be a brighter light at the end of the tunnel for Exercise Phys/ Physical Education Graduates.”

Nii Wilson

Athletic CTS Boot Camp

PPS - By the way, Nii and his partner Dave had their camp in the NY Sun this summer. Check it out here:

http://tinyurl.com/3gntfu

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As you know, I’m a HUGE believer in using public speaking to grow your training business.

Would you rather sell to one person at a time, or dozens.

That’s why you should be spending time each week actively seeking out speaking engagements.

Pretty easy.

In fact, it’s one of the 6 weekly activities found in the http://personaltraineru.com/ Six Figure Six system we unveiled last night.

Set time aside in your calendar RIGHT NOW to do two things:

1 - Make an appointment with yourself one day each week to secure speaking engagements to grow your training biz.

2 - Get on http://personaltraineru.com/ and discover the rest of the Six Figure Six system.

Who loves ya?

Yours in prosperity,

PS - And if you want to make YOUR public speaking gigs a piece of cake, grab a copy of http://amazingfitnesspresentations.com/

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You can find out much, much more from Mike at: StrengthCoach.com

My Ah-Ha Moments

Michael Boyle

StrengthCoach.com

My good friend Alwyn Cosgrove wrote a t-nation article called Cosgrove’s Five Ah-Ha! Moments:

The Education of a Misguided Trainer. Alwyn inspires me in many ways. Most times his inspiration is based around his ability to beat cancer twice. This time it was around his writing.

Here are my Ah-ha moments, a smorgasbord of nutrition rehab and training that might leave your head spinning. Before I start, I need to briefly introduce the smartest man you have never heard of. Although Bill Hartmann has previously held this tag, I think many now know how smart Bill is. My nominee for “smartest man you have never heard of” goes to Dr. Dan Dyrek DPT. In the area of physical therapy and the human body Dan is the smartest guy I have ever met. His skills in the care of the human body are unparalleled. I have the pleasure of meeting and brainstorming with Dan and his staff once a month and I look forward to it like a little kid. Most of my recent Ah-Ha’s arrive at these meetings.

I think we should all remember that most of the smart people in this field are not writing books or posting in forums. Many are working their rear ends of getting people better.

Ah-Ha#1- Most people who think they have tendonitis actually have tendonosis. Is the difference just semantics? Absolutely not, it’s an issue of understanding. You can’t have “chronic tendonitis”. If you do, you probably actually have a tendonosis. Does it matter? Absolutely. Those of you with chronic shoulder pain most likely have a tendonosis. In tendonosis the tendon undergoes a structural change in response to the chronic inflammation. The condition is different and the treatment is different. Ice does little for tendonosis as the condition is no longer an inflammatory one.

Ah-Ha#2- Number two relates closely to number one. Soft tissue work, whether for chronic muscle strains or for tendon issues, is like weight training. Treatment is actually a stimulus. In effect what the therapist is doing is irritating the tissue to produce a chemical response. The chemicals produced are what begin the healing process. This why soft tissue work is often painful and can leave you feeling similar to a workout the next day.

Ah-Ha#2B- Soft tissue work goes by many names. The names don’t matter, the treatment does. Physical therapists use the term soft tissue mobilization. Chiropractors usually use ART or Active Release

Technique. Massage therapists just called it deep tissue work. Just remember, the magic is in the hands, not the names. It’s all pressure applied to tissue to deform it and cause a chemical reaction.

Ah-Ha#3- Wolff’s Law of Bone

Courtesy of Wikipedia-

“Wolff’s law is a theory developed by the German Anatomist/Surgeon Julius Wolff (1836-1902) in the 19th century that states that bone in a healthy person or animal will adapt to the loads it is placed under. If loading on a particular bone increases, the bone will remodel itself over time to become stronger to resist that sort of loading. The external cortical portion of the bone becomes thicker as a result. The converse is true as well: if the loading on a bone decreases, the bone will become weaker due to turnover as it is less metabolically costly to maintain and there is no stimulus for continued remodeling that is required to maintain bone mass.”

I know, you are all saying “I know”. I think we don’t really know. One of my clients is a world-renowned plastic surgeon. He told me that in some extreme cases the fibula ( a thin non-weightbearing bone) has been transplanted to replace a shattered tibia. Do you know what the result is? The transplanted fibula gradually takes on the shape of a tibia due to Wollf’s Law. We must remember that everything in the body responds to stress, muscles, tendons and bone.

Ah-Ha#4- Myers Locked Long/ Locked Short Concept.

If you don’t have Thomas Myers book Anatomy Trains, get it. Myers is a Rolfer, an original student of Ida Rolf ( yes Rolfing is named after a person, that was ah-ha 4B for me too). In Anatomy Trains Meyers again draws on the physical laws that govern the body and describes the concept of lengthened muscles being “locked long” and shortened muscles being “locked short”. In some ways this challenges the Janda based NASM idea of simply stretching the short side and strengthening the weak/long side. It also explains why this doesn’t seem to work well in older clients. Older clients have undergone structural change in both the bones and the muscles that will not simply be reversed with a foam roller, some stretching and a few strength exercises. Muscles in a chronically stretched position (think scapula retractors) become locked long. In effect they develop more collagen and less elastin in response to the constant tension. On the flip side the pecs on the other side become locked short. This is really important if you personal train. It’s foolish to think you can undo years of soft tissue change with stretching. It is also tough to counter 8-10 hours of sitting with one hour of standing. Don’t stop trying just realize that what took years to do will take years to undo.

Ah-Ha#5 It May Be Ok to Do Painful Exercise

I have always said “if hurts don’t do it” and “does it hurt” is a yes/no question. I still believe this in almost every case. However, my studies with Dan Dyrek have again shown me the error of my ways. In rehabilitating or reconditioning ( boy do the PT’s get bent if they think I’m doing rehab) a client or an athlete with a tendonitis/ tedinosis condition  it may be necessary to endure some tendon pain to produce the proper remodeling effect. Just remember this is the isolated exception to the rule. The painful stress to the tendon acts much like soft tissue work to initiate a healing response.

The key is the type of pain. Acceptable pain is localized to the target tissue, and the tissue is painful to touch. There should be no swelling and no motion restrictions. The pain should follow a DOMS like pattern and be gone in 2-3 days.

Ah-Ha#6- Look for Weak Synergists.

Everyone who knows me knows I’m a huge Shirley Sahrmann fan. I think in my lectures I’m elevating Shirley from the “smartest person no on has heard of” category to hopefully a household name in our industry. Sahrmann has said so many brilliant things but, the one that stands out is “any time you see an injured muscle, look for a weak synergist”. Simple brilliance. Injured hamstring? Think weak glutes. Injured rectus femoris? Think weak ilio-psoas. The basic concept is that the injured muscle is simply a symptom of an underlying weakness. Talk about Ah-Ha’s.

Bonus Nutrition Ah-Ha

Corn is not a vegetable! Corn is a grain. This may seem simple but I’ve always thought it was a vegetable. It tastes like a vegetable. It looks like a vegetable and it may be the worst thing you can eat.

My advice. Keep reading. Hopefully you will have these wonderful Ah-Ha moments just like me.

Remember to check out:

StrengthCoach.com

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I’m flying to Salt Lake City today for the National Send Out Cards convention. It was an interesting start to the day. My Mercedes - which I normally LOVE - flashes a warning sign about my battery/alternator being on the blink. So, I grab Carol and tell her she’s going to have to drive me to the airport in West Palm. After almost killing us a couple times while talking to one of her clients, she manages to get me to the airport alive.

Next - I’m flying American Airlines and I’ll tell ya, what a cluster you know what the check in process was. One knucklehead in front of me couldn’t find his flight on the self-service e-ticket machine. Know why? Because he was at the wrong freakin’ airline counter!

Anyway, flight was good and we got off on time. The screaming baby behind me did a nice job of piercing my eardrums for a little bit as I read a copy of The Robb Report. Oh, and if you’re in the market for a helicopter to plant on your yacht, well, be sure to pick up this month’s issue.

The real reason I’m writing you: I sit down with my laptop - where I am right now - at DFW in Dallas and I immediately notice and ad for Mickey D’s. There is 6 of them - count ‘em - SIX McDonald’s in this airport alone. Their marketing is everywhere. Does YOUR personal training business have a marketing plan in place? There are plenty of overweight people who need your help, so you’d better. And make sure to keep your clients out of DFW airport - this place is calorically dangerous!

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With the relaunch of http://PersonalTrainerU.com and the incredible buzz on the forum, one thing became more clear to me than ever.
Trainers everywhere are wanting to start boot camps and get into info products.
And as I’ve written before, competition is very much REAL.
If you’ve been THINKING about doing something you’d better realize you need to get your a@@ in gear and get to work.
Because all that stuff you’ve been putting off until tomorrow, well, it’s going to come back to bite you in that a@@ of yours if you don’t.
I love ya to death and everything, but I’m not here to hold your hand and tell you everything is going to be ok.
I’m here to tell you there are lots of other trainers out there DOING what you are TALKING about.
Just a friendly reminder you’re not the only trainer reading this email.
Yours in prosperity,

PS - Start your camp with this: http://www.howtoprofitwithbootcamps.com
PPS - Grow your camp with this: http://SixFigureBootCamps.com

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On Saturday I reminded you the need for urgency. There are thousands of other trainers out there who are starting to “get it.”

So along with getting your butt into high gear there’s something else you need to do:

Be unique.

Do something a little different.

Do NOT get lost in a sea of sameness.

Look outside the fitness industry for ideas.

And when you come up with something ACT on it right away.

Who loves ya?

Yours in prosperity,

PS - Start your camp with this: http://www.howtoprofitwithbootcamps.com

PPS - Grow your camp with this: http://SixFigureBootCamps.com

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I got this email from my friend and customer, Larry Wasserman. It does a great job of proving a point:

Sometimes it takes awhile to see the light and make certain things a priority:

“Hi Jim!

I just signed up for http://PersonalTrainerU.com
and I am kicking myself in the “you know what” for not doing this sooner.

I guess I had convinced myself that I’d been “too busy” to find the time. It certainly wasn’t the $20 a month. That’s chump change compared to the value this website provides.

It took a while for m to get it in my head, but I finally figured out that I’ve got to invest in my knowledge and education if I want to grow, and you can’t be too busy for that.

You just have to schedule the time and make it a priority.

I just didn’t realize how much great information was on PTU.”

With appreciation,

Larry Wasserman
Body Basics
Personal Training & Boot Camps

JL: Amen to that, Larry. You either get busy learning, or your business gets busy dying.

And since you can test-drive http://PersonalTrainerU.com
for a full 30 days for just ONE buck, well, there’s no reason not to try it.

Heck, Pat Rigsby, Nick Berry and I are giving you 1170 clams worth of free out-of-this-world business info just for giving us a fair shot at proving the site’s worth to you.

Hop on board the new PTU. You’ll be more than glad you did.

Who loves ya?

Yours in prosperity,

PS - You have questions. We have answers. And it’ll only cost you a buck to start learning and stop scratching your head trying to figure this all out on your own.

http://PersonalTrainerU.com

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