McDonald’s vs. the Personal Trainer

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I’m flying to Salt Lake City today for the National Send Out Cards convention. It was an interesting start to the day. My Mercedes - which I normally LOVE - flashes a warning sign about my battery/alternator being on the blink. So, I grab Carol and tell her she’s going to have to drive me to the airport in West Palm. After almost killing us a couple times while talking to one of her clients, she manages to get me to the airport alive.

Next - I’m flying American Airlines and I’ll tell ya, what a cluster you know what the check in process was. One knucklehead in front of me couldn’t find his flight on the self-service e-ticket machine. Know why? Because he was at the wrong freakin’ airline counter!

Anyway, flight was good and we got off on time. The screaming baby behind me did a nice job of piercing my eardrums for a little bit as I read a copy of The Robb Report. Oh, and if you’re in the market for a helicopter to plant on your yacht, well, be sure to pick up this month’s issue.

The real reason I’m writing you: I sit down with my laptop - where I am right now - at DFW in Dallas and I immediately notice and ad for Mickey D’s. There is 6 of them - count ‘em - SIX McDonald’s in this airport alone. Their marketing is everywhere. Does YOUR personal training business have a marketing plan in place? There are plenty of overweight people who need your help, so you’d better. And make sure to keep your clients out of DFW airport - this place is calorically dangerous!