This may be the most important newsletter I’ve ever written, so please be sure to read all of it.
There’s a company I know that has grown to become very successful for one reason beyond all others:
They had a big enough “why.”
Their leader was told for years that what he wanted to accomplish just couldn’t be done.
Time after time he was turned away by programmers who told him the software he needed created to make his dream a reality just couldn’t be written.
But this man had a big enough “why.”
And he never quit on his dream because of it.
You see, this man was inspired by the death of his own brother to create a company that helped people show appreciation for one another.
He had missed the chance to tell his brother he loved him, and he vowed to build a business that would prevent others from doing the same.
When everyone was telling him it couldn’t be done he would only need think back to his reason “why.”
He had made a promise to his brother and it would NOT be broken. (more…)