Posts Tagged ‘how to sell personal training’

Red Blooded Marketing

Monday, May 26th, 2008

Welcome back! If you want results quick, check out my "63 Must-Have Sales Tips for Personal Trainers"

When I first started my personal training business WAY back when I made a BIG mistake.

Well, I made lots of them, but I only want to go over one of them today. (more…)

The Dark Knight of Fitness

Monday, May 26th, 2008

The other day I wrote about getting off our butts and getting out into the world.

I wrote about the need to get wired into your community.

I’m taking my own advice. (more…)

Wisdom of the fitness wealthy

Monday, May 26th, 2008

Another message I repeat over and over today:

 

 

Wealthy people understand deep down in their soul the most precious commodity is time.

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Most people say that, but they don’t really get it.

 

 

So let’s get you started on some ways to make more of yours:

  (more…)

Looking out for you with this one

Friday, May 23rd, 2008

Point blank:
If you rely on one source of income you’re potentially screwed.
Do you have any idea how many trainers I hear from who tell me they get ‘killed’ in August when their affluent clients leave on extended vacations and don’t come in for training.
Yet again, that is why I am a firm believe in Boot Camps.
By training groups you can make much more in less time.
You then use that extra time to create multiple streams of income.
- Work on building your autoship supplement sales into your business
- Create a SYSTEM for selling your info products
- You could start a Send Out Cards business on the side
- Make a program for traveling clients so when they leave for vacation you continue to service them and make moolah
You also use that extra time to learn everything you can about business, sales, marketing, publicity…
I’ll say it till the cows come home:
THINK like a business owner NOT a personal trainer.
Who loves ya? ;-)
Yours in prosperity,

 
PS - We teach you all these things in depth at http://www.personaltraineru.com
PPS - You’re not going to believe what’s coming in October.

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Should I be mad at you

Friday, May 23rd, 2008

This weekend I was at the Ryan Lee Boot Camp networking with some of the most ambitious fitness professionals on the planet.
As I always write you, you simply MUST surround yourself with people who are high-achievers and successful business owners.
So how have you been doing with that lately.
Who makes up your inner-circle.
Have you taken any wealthy people in your town out to lunch lately.
Are you on http://PersonalTrainerU.com soaking up the positive vibes.
If you want to be rich you need to hang out with the rich.
Who loves ya? ;-)
Yours in prosperity,

 
PS - Get your butt on http://PersonalTrainerU.com and you’ll immediately be surrounded by trainers who DO make lots of moolah.free christmas in south park

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Chew on this one

Friday, May 23rd, 2008

This is what pisses so many experienced personal trainers off on the Internet.

Many super successful Information Marketers, coaches, experts and gurus simply are NOT the best at what they do.
They may be close. But most are good enough in their chosen field to deliver results.
What makes them so successful is the fact they are the best in their field at marketing themself.
They are so-called shameless self-promoters.
And here is their big secret: (more…)

These are spreading like a plague

Sunday, May 18th, 2008

Some people love them. Some people hate them.

But one thing is for certain:

Reality TV shows ain’t going anywhere soon.

In fact, I just saw a segment on the Today Show about a seminar which helps Reality TV Wanabees learn what producers of the shows are looking for in cast members.

How does this relate to you. (more…)

The Smartest Thing I've Ever Done

Monday, January 28th, 2008

 What is it?

 

 

What’s the smartest thing I’ve ever done?

 

 

Well, I’m no rocket scientist.

 

 

Ain’t no brain surgeon.

 

 

If you knew what my SAT scores were you might never listen to me again.

 

 

But I’m no dummy.

 

 

Not even close.

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I’ve read lots of books.

 

 

Listened to and watched information products.

 

 

But that’s not it.

 

 

So what the heck is it?

 

 

I have surrounded myself with the best.

 

 

I have learned directly from the best.

 

 

I network with the best.

 

 

I have become friends with the best.

 

 

I have spent tens of thousands of dollars hiring the best coaches.

 

 

The best, the best, the best.

 

 

I have no tolerance for anything less.

 

 

I expect the same of you.

 

 

And that is why I write you today.

 

 

Because I want you to surround yourself with the best.

 

 

I want you to raise your game.

 

 

I want you to lift up our industry.

 

 

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I want you to learn from the best.

 

 

I can only lead you to the water.

 

 

I cannot make you drink.

 

 

But I love ya no matter what.

 

 

Yours in prosperity,

 

 

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The Fastest Way to Becoming a Local Fitness Celebrity

Wednesday, January 2nd, 2008

The Fastest Way to Becoming a Local Fitness Celebrity

Many personal trainers have heard a great way to grow their business is by becoming a local fitness celebrity. But many don’t have any idea how to do it. Fortunately, with some effort, it’s very easy to accomplish. In fact, there are two things any trainer can be doing right now to catapult from unknown to “the” fitness expert in their area almost overnight.

Public Speaking

Nothing builds credibility like public speaking. Nothing. As soon as the speaker stands in front of their audience they are recognized as an instant expert. It’s an interesting phenomenon, but people automatically assume since the person is addressing an entire group they must be a credible source of information. Additionally, most people’s greatest fear is public speaking, so anyone who is able to actually do it is treated with respect and treated as an authority instantly.

Personal trainers who have a fear of speaking to groups can easily overcome it by becoming a member of Toast Masters International. It is an organization with a proud history of helping people overcome their fear of public speaking and improving their skills greatly. For information on them you can research www.ToastMasters.org

Finding speaking engagements is relatively easy; many civic clubs, networking groups and local associations have weekly meeting which feature a new presenter each time. Fitness professionals actively seeking places to speak can search the Internet for organizations in their area and contact them directly. Most are more than happy to have a presentation on weight loss and well-being.

Writing

After public speaking there is no faster way to be recognized as an expert in your field than publishing content. And unlike the days before the Internet, it couldn’t be easier than it is today.

Simple “how-to” articles can be easily written and published all over the Internet and beyond. These articles are typically 500 words in length and can be used in any number of ways. They can be posted as “deep content pages” of a website to drive search engine traffic. Articles can be submitted to article directory sites, such as www.EzineArticles.com , to be distributed all over the Web by Internet publishers who need content for their websites and blogs.

And of course, blogging has taken the Internet a step further and made it even easier for a trainer to demonstrate their expertise. Blogs are “loved” by the major search engines (think Google) and can be started with free software such as www.Blogger.com However, it is typically best to use a blogging program that incorporates WordPress technology, such as www.Thei360blog.com

At the same time, trainers should not forget about the “offline” world when it comes to writing. They can easily use the same articles they have written for the Internet and print copies to be distributed at places such as physician or chiropractic offices, or wherever their target market frequents, for that matter. Of course, all articles need to include a bio at the end and a strong call-to-action so the reader knows how to take action next.

Becoming a local fitness celebrity is not complicated. It merely takes effort. Any personal trainer who decides to become a prolific writer and speaker will be handsomely rewarded for it.

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Jim Labadie is an expert in the business of personal training

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and has helped thousands of fitness professionals make more money while working less . To learn even more you can instantly download his FREE e-book: 63 Must-Have Sales Tips for Personal Trainers at: http://PTSalesTips.com

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