Red Blooded Marketing

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When I first started my personal training business WAY back when I made a BIG mistake.

Well, I made lots of them, but I only want to go over one of them today. Read more

The Dark Knight of Fitness

The other day I wrote about getting off our butts and getting out into the world.

I wrote about the need to get wired into your community.

I’m taking my own advice. Read more

Looking out for you with this one

Point blank:
If you rely on one source of income you’re potentially screwed.
Do you have any idea how many trainers I hear from who tell me they get ‘killed’ in August when their affluent clients leave on extended vacations and don’t come in for training.
Yet again, that is why I am a firm believe in Boot Camps.
By training groups you can make much more in less time.
You then use that extra time to create multiple streams of income.
- Work on building your autoship supplement sales into your business
- Create a SYSTEM for selling your info products
- You could start a Send Out Cards business on the side
- Make a program for traveling clients so when they leave for vacation you continue to service them and make moolah
You also use that extra time to learn everything you can about business, sales, marketing, publicity…
I’ll say it till the cows come home:
THINK like a business owner NOT a personal trainer.
Who loves ya?
Yours in prosperity,

 
PS - We teach you all these things in depth at http://www.personaltraineru.com
PPS - You’re not going to believe what’s coming in October.

Should I be mad at you

This weekend I was at the Ryan Lee Boot Camp networking with some of the most ambitious fitness professionals on the planet.
As I always write you, you simply MUST surround yourself with people who are high-achievers and successful business owners.
So how have you been doing with that lately.
Who makes up your inner-circle.
Have you taken any wealthy people in your town out to lunch lately.
Are you on http://PersonalTrainerU.com soaking up the positive vibes.
If you want to be rich you need to hang out with the rich.
Who loves ya?
Yours in prosperity,

 
PS - Get your butt on http://PersonalTrainerU.com and you’ll immediately be surrounded by trainers who DO make lots of moolah.

Chew on this one

This is what pisses so many experienced personal trainers off on the Internet.

Many super successful Information Marketers, coaches, experts and gurus simply are NOT the best at what they do.
They may be close. But most are good enough in their chosen field to deliver results.
What makes them so successful is the fact they are the best in their field at marketing themself.
They are so-called shameless self-promoters.
And here is their big secret: Read more

Be yourself and succeed as a personal trainer

This weekend is the Ryan Lee Boot Camp.

I’ll be there. Hope you will, too.

In 2005 I spoke there and told audience members what was probably the most important thing you can ever learn about self-promotion.

It’s not rocket-science. I’m pretty confident you’ve heard this before.

It’s better to be hated for who you are than be loved for who you’re not.

I make a damn good living at being myself in these emails.

When you meet me in person I’m the same guy. Read more

Oh How Easy It Is…

When I was working at a personal training studio in South Jersey, business seemed like such a mystery.

Marketing. Publicity. Websites. Sales. Lead generation.

No clue back then. None. Zip. Nada.

Read more